Entries from February 1, 2008 - March 1, 2008
505 - Video on Starbucks Training Day
Learning TRENDS by Elliott Masie - February 28, 2008.
#505 - Updates on Learning, Business & Technology.
54,139 Readers - http://www.masie.com - The MASIE Center.Learning Systems ‘08 - April 10 & 11 - Las Vegas, NV.
Video Report on Starbucks Learning Experiment.
Here is an 8-minute video I just did at a local Starbucks, reporting on the 3-hour nationwide store closing on Feb. 26th. It includes an in-depth interview with a Starbucks store manager, who describes the design, methodology and reaction to this unique learning experiment:
http://www.masieweb.com/starbucksYours in learning,
Elliott Masie
emasie@masie.com
Upcoming MASIE Center Events:
* Learning Leaders Academy (For Future CLOs)
* Learning Systems ‘08: User Groups for LMS and LCMS System
* Learning 2008
Information and Registration at http://www.masie.com
504 - Starbucks: Grande Learning with Foam, Please!
Learning TRENDS by Elliott Masie - February 26, 2008.
#504 - Updates on Learning, Business & Technology.
54,121 Readers - http://www.masie.com - The MASIE Center.
Learning Systems ‘08 - April 10 & 11 - Las Vegas, NV.
Starbucks Closes for 3 Hours of Learning Today!
Grande Learning with Foam, Please!
Starbucks is doing a massive learning project tonight.
Every store is closing for 3 hours for re-training.
Read their press release:
http://www.starbucks.com/aboutus/pressdesc.asp?id=835
What are your thoughts/reactions? Send me a note to emasie@masie.com
I’ll publish a summary tomorrow.
Yours in learning,
Elliott
Upcoming MASIE Center Events:
* Learning Leaders Academy (For Future CLOs)
* Learning Systems ‘08: User Groups for LMS and LCMS System
* Learning 2008
Information and Registration at http://www.masie.com
503 - Oprah e-Learning? Search and Your LMS
#503 - Updates on Learning, Business & Technology.
54,118 Readers - http://www.masie.com - The MASIE Center.
Learning Systems ‘08 - April 10 & 11 - Las Vegas, NV.
1. Oprah Joins e-Learning World.
2. Tips for Trainers: Re-Design the Class Activity.
3. Search, Google and Your LMS/LCMS.
1. Oprah Joins e-Learning World: I just signed up for an on-line course offered by Oprah’s Book Club. Cathy Tighe, a TRENDS Reader, send me a note about Oprah’s entry into the e-Learning world and I thought that I would give it a try. If you would like to check out how e-Learning is being used by Oprah:
http://www.masieweb.com/oprah
2. Tips for Trainers: Re-Design the Class Activity: Here is a different way to do an end-of-the-class evaluation. Instead of a smile sheet, ask your learners to, in small groups, re-design the program. Give them 10 minutes and ask them to do a rapid re-design of the Sequence, Scope and Activities in the class. You will be pleasantly surprised at the great ideas and rich data that this will yield.
3. Search, Google and Your LMS/LCMS: Your learners want to access the resources in your LMS and LCMS via a search process that is as simple as Google and perhaps integrated into a federated search. While Learning Portal pages are still used by many companies, more and more of our learners want to locate and launch learning content as the result of a personalized and targeted search. Some organizations have integrated their LMS or LCMS into the corporate search engine. Others are using Google-like “ads” to display course offerings alongside corporate search results. We will be diving into this topic at our upcoming Learning Systems ‘08 event in Las Vegas on April 10 and 11th. I’ll be asking the CEOs/CTOs of major LMS and LCMS companies how they are going to build the link between content and search. Information at http://www.masie.com
Upcoming MASIE Center Events:
* Learning Leaders Academy (For Future CLOs)
* Learning Systems ‘08: User Groups for LMS and LCMS Systems
* Performance Support Lab & Seminar
* Learning 2008
Information and Registration at http://www.masie.com
502 - The New Student: 4-Minute Video
#502 - Updates on Learning, Business & Technology.
54,107 Readers - http://www.masie.com - The MASIE Center.
Learning Systems ‘08 - April 10 & 11 - Las Vegas, NV.
Please Watch a 4-Minute Video on Changing Students:
http://www.masieweb.com/students20
This is a short video that I just saw as part of a Board Meeting of the Knowledgeworks Foundation I am attending at the moment via video-conferencing.
It creatively and powerfully looks at Students 2.0 and how they are changing the world of learning and education. PLEASE send me an email with your thoughts and reactions to emasie@masie.com
Yours in learning,
Elliott
Upcoming MASIE Center Events:
* Learning Leaders Academy (For Future CLOs)
* Learning Systems ‘08: User Groups for LMS and LCMS Systems
* Learning 2008
Information and Registration at http://www.masie.com
501 - LCMS Challenges; Help a Reporter: Teleworker Firings?
Learning TRENDS by Elliott Masie - February 19, 2008.
#501 - Updates on Learning, Business & Technology.
54,094 Readers - http://www.masie.com - The MASIE Center.
Learning Systems ‘08 - April 10 & 11 - Las Vegas, NV.
1. Interview Assistance: Teleworkers at Risk for Layoffs?
2. LCMS Challenges: Content Format Changes.
1. Interview Assistance: Teleworkers at Risk for Layoffs? I am helping a major business publication that is doing a story about layoffs of teleworkers. They are writing about layoffs of teleworkers. Recently, a few patterns have emerged about different patterns for laying off remote and teleworkers. If you have some perspectives that you would be willing to share with this journalist (either on or off the record), please send me a confidential note. She is on a deadline for Friday. Send me a note to emasie@masie.com
2. LCMS Challenges - Content Format Changes. Learning Content Management Systems are facing some key challenges as the format of learning content evolves. The ability to manage the creation, publication and search capability of PodCasts, User Content, such as Video Segments and Collaboration Content (Wiki or Blog), is not core to the capabilities of many of the Learning Content Management Systems. I will be leading a major focus on the updating of the LCMS at our
upcoming Learning Systems ‘08 event in April (10 and 11) in Las Vegas, NV - http://www.learningsystems08.com
Upcoming Events:
* Learning Leaders Academy (For Future CLOs)
* Learning Systems ‘08: User Groups for LMS and LCMS Systems
* Learning 2008
Information and Registration at http://www.masie.com
12 Wishes for Our LMS and LCMS
12 Wishes for Our LMS and LCMS Systems
By Elliott Masie, Host, Learning Systems 2008
1. Focus on the Learner: Most Learning Management Systems are focused on the organization’s perspectives on learning and training. They know how to track attendance, participation and certification. These are important, but not sufficient. We need to have our Learning Systems focus on the LEARNER. They should know more about the learner, from background to style to context, and aggressively make learning easier, more efficient and continuous for the learner. While reports of learning consumed are interesting, we really want our learners to turn to these systems for real support in learning.
2. Content, Content and Content: When the first LMS systems were launched, they were primarily “vending machines” to dispense and track the consumption of e-Learning (then called CBT) courses, mostly from 3rd party providers. As the creation of internally-created content increased, many organizations purchased Learning Content Management Systems (LCMS) to add content creation/management capabilities. Our Learning Systems now need to hone in on the vast amount of UserContent (from PodCasts to FAQs to Performance Guides) that will be created by workers in the workplace.
3. Ratings, Please: Learners want to know how other employees who are similar to them have rated and valued a program’s content before they start that program. Why not provide ratings, sorted by demographics and roles, to help a learner select the content and activities that were most highly valued? This can be a simple Thumbs Up/Down, a 5-point scale or more in-depth rating system. Great content should rapidly float to the surface and be visible to the workforce. Poor content should also be labeled and either improved or avoided.
4. More Context: Every classroom experience blends formal CONTENT with informal CONTEXT. This may be in the form of a side-bar story from the instructor, comments/questions from fellow students or conversations at the coffee pot on breaks. Yet, as we move towards on-line learning, less attention is paid to the role that CONTEXT plays. We need to address how learners will get that context - from collaborative tools like discussion boards/wikis and blogs to more fundamental design changes - to incorporate the voice of the field more actively into the learning experiences. I have yet to see a Context Management System, even though in many situations the quality of the Context is more impactful than the quality of the Content.
5. Performance Support Tools: Our Learning Systems are mostly geared for learning in anticipation of need or requirement. I want my systems to also have a healthy dose of Performance Support resources to allow for “learning at the moment of need”. Ideally, I should be able to pose a question, requirement or topic to my Learning Systems and be provided with both an immediate Performance Support Tool that will walk me through my need, as well as a module to learn about it in greater depth for future requirements. Our learners need more Performance Support and our Learning Systems have to step up to the plate for this!
6. Social Knowledge: Learning Systems will need to include and be integrated with Social Networking Systems. Some of the best and most important knowledge will be shared person-to-person in an organization. The learner wants to know, “Who in this organization has any experience that could help me as a learner/worker?” In addition to the LMS pointing to a module or course, we need to be able to link to a colleague who may have the perfect, relevant experience based on their work from 2 jobs ago. The social dimension of learning needs to be harvested and accelerated by a new vision of our Learning Systems.
7. Learning Systems as Components: Most of our workers do not want to go your “learning portal page”. Instead, they want to have components along the lines of “Gadgets” or “Wizards” that will live on their screens or pop up based on tasks/situations. Those will feed content, requirements and reminders from the learning systems. For example, if I am reading a document and I come upon a term that I don’t know, is there a way to launch a component that would offer me definitions, social networking and even registration into an on-line or in-person class on that topic? Can I have a graphic on my screen that changes color based on my current continuing education requirements?
8. Focus on the Role: Our workplace is increasingly role-based. Most of our learning systems are more focused on jobs or positions. If I am assigned a new project, it may shift my role, and the Learning Systems should help me prepare for and perform in that role. My history in previous assignments should inform the set of learning activities that are offered to me in the new role.
9. UserContent Authoring: YouTube is coming to the office! Our learners are already creating simple and short half-life content, using simple video, audio and text tools. Many Learning Systems are in shock at the thought of this new wave of content. How will we author, approve, edit, tag and make discoverable this content? Should we even try to track the usage of UserContent? How do we blend authored learning content with UserContent? What is the lifecycle of content - when do we expire a module?
10. Learning Systems as Service: Each business unit may want or need a very different front end experience for its Learning Systems. Do we allow our enterprise LMS to evolve into a cluster of Learning Services that are tailored for our business units, but that share a common set of data profiles? In other words, are our Learning Systems ready to be part of a Learning “Cloud”, where the functionalities are delivered as a software service rather than from a single enterprise system? This is Web 3.0 - are our systems ready?
11. The Lifecycle of Learning Systems: Many of our Learning CONSORTIUM members are in the midst of re-evaluating their LMS and LCMS. Some are shocked that this point of re-evaluation has arrived only 36 or 42 months after the original purchase point. What are our realistic Lifecycle expectations for our Learning Systems? We need to take an industry perspective on those systems which will serve valiantly, but for a 2 to 3 year period. How do we have the Lifecycle conversation with our IT department and even learning suppliers?
12. Learning Systems as Human Capital/Talent Systems: Ultimately, there is also a lifecycle of the knowledge/skill sets of an employee. From the moment we start the recruitment/interview process, through hiring/training to succession and promotion, and eventually retirement, we have a need to integrate learning resources and information into the larger Human Capital/Talent systems. If your organization were about to be purchased by another company, what information lives in your Learning Systems that would assist the valuation or merger process? Learning Systems must become more friendly and integrated with their cousins.
These issues and more will be address by Elliott Masie and Cushing Anderson at our annual User Group event, focused on LMS and LCMS utilization:
Learning Systems ‘08
April 10 and 11, 2008
Las Vegas, Nevada
http://www.learningsystems08.com
The MASIE Center, PO Box 397, Saratoga Springs, NY 12866
trends@masie.com
500th Edition of Learning TRENDS
TO: Learning TRENDS Readers and Colleagues
FROM: Elliott Masie, Editor
DATE: February 11, 2008
Happy Birthday, Learning TRENDS - Issue #500
Read Issue 500 at http://www.masieweb.com/trends500
You are 500 today! Over the past 10 years, it has been an incredible honor to communicate with over 50,000 global learning colleagues. Each time I press the “send” button on a new Learning TRENDS, my mailbox fills up with ideas, comments and perspectives from colleagues in over 93 countries.
The first Learning TRENDS was sent in November 1997. We have learned together through the emergence of e-Learning, the introduction of LMS/LCMS technology, the growth of the internet, the coming of search and Fingertip Knowledge and non-stop change, evolution and more.
During the past 10 years, Learning TRENDS has also been quite personal. I sent out a TRENDS the morning that my mom, who was one of my first computer students, died at age 90. Within 3 hours, there were 2,000 notes to me about her. What a sense of support.
Where does TRENDS go in the next 10 years? We continue to blend innovation and simplicity.
While you can access the notes as a blog (http://trends.masie.com) we have been asked by our readers/colleagues to continue to send TRENDS as a short note via email. We have added PodCasts and Video Segments where appropriate and I look forward to reporting from events and journeys around the world.For TRENDS 500, we thought it would be fun to ask YOU to contribute thoughts about Learning, Learning TRENDS or the future. Here is a sample of several hundred replies.
http://www.masieweb.com/trends500
I thank you for your colleagueship and learning companionship. Please invite your colleagues to join the Learning TRENDS community at http://trends.masie.com
Yours in Learning,
Elliott Masie
email Elliott at emasie@masie.com
Upcoming MASIE Center Events and Services:
- Learning Leaders Academy: March 10 - 12, Saratoga Springs, NY.
- Learning Systems ‘08 Conference: April 10 and 11, Las Vegas, NV.
- Learning 2008: Oct. 26-29, Orlando, Florida.
Information and Registration: http://www.masie.com
Learning TRENDS by Elliott Masie is published by The MASIE Center, PO Box 397, Saratoga Springs, NY www.masie.com
UserContent: New Workshop at Learning Systems '08
FROM: Elliott Masie
RE: UserContent: New Workshop at Learning Systems ‘08
We are pleased to announce a new workshop focused on UserContent. Your workforce can (and already is) creating content in the form of PodCasts, Video Segments (ala YouTube), Performance Tools, Blogs/Wikis
and Stories from the Field. UserContent will be created directly by the workforce and will form a significant segment of the learning process in your organization. We are announcing this new workshop:
UserContent Workshop
Led by Elliott Masie
April 9 - 1 to 5 pm - Las Vegas
Free for Learning Systems ‘08 Participants
http://www.learningsystems08.com/usercontent.htm
The key issues and challenges to be addressed include:
* Organizational Learning Decisions to make about UserContent
* Learning Systems and UserContent: Can our LMS/LCMS handle this?
* Is UserContent Trackable? What metrics make sense to track?
* Tools for Creating UserContent?
* Web Based Models for Learning Content Authoring
* Review/Coding/Tagging/Controlling Learning Content
* Generational Differences: Avoiding a Generational Content Divide
* Examples of Corporate Use of UserContent
* Costs and Infrastructure Considerations
* The Legal Side of UserContent
* Blending UserContent with Authored Learning Content
* The Future of UserContent
Space is limited at Learning Systems ‘08. (We sold out in the past two years.) Your registration includes free participation in this special pre-event workshop.
Information and registration is available at
http://www.learningsystems08.com/usercontent.htm
If you have any questions, please contact amh@masie.com or call 1-800-98-MASIE.
Yours in learning,
Elliott Masie
MASIE Center, PO Box 397, Saratoga Springs, NY 12866

