318 - Malcolm Gladwell at Learning 2005; White Noise Maker Babble for Busy Workplaces; Innovation Cycles for e-Learning

Learning TRENDS by Elliott Masie - May 31, 2005.
#318 - Updates on Learning, Business & Technology.
50,311 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Malcolm Gladwell in Conversation at Learning 2005.
2. White Noise Maker Babble for Busy Workplaces.
3. Innovation Cycles for e-Learning: Article.

1. Malcolm Gladwell in Conversation at Learning 2005: I just received confirmation that Malcolm Gladwell, the author of the best selling book, Blink: The Power of Thinking Without Thinking, will be my guest at Learning 2005 for a conversation about the implications of first impressions on learning. We will have an interactive and intimate book club conversation with Malcolm. Check out the Learning 2005 blog at http://www.learning2005.com/blog/ for more details.

2. White Noise Maker Babble for Busy Workplaces: Get ready for "Babble", a new device which can attach to a telephone and suppress office noise or sit on your desktop and create white noise for more quiet in a cubicle space. These devices, which will sell for about $400, are the next wave of using computer technology to manufacture "helpful sound" or "silence" in work spaces. They have interesting implications for learning and collaboration in busy spaces. Babble will be marketed by Sonare Technologies, a division of Herman Miller. The announcement will be made on June 13th and will be posted on their website at http://www.sonaretechnologies.com/

3. Innovation Cycles for e-Learning: Article: Dick Carlson from Microsoft, one of my learning colleagues, sent me a link to a very provocative article about e-Learning innovation. While it mainly addressed e-Learning in higher education, it is quite provocative. Give it a read:

http://www.thelearningalliance.info/Docs/Jun2004/ThwartedInnovation.pdf

Upcoming MASIE Center Events:
* Extreme Learning LAB & Seminar - July - Saratoga Springs.
* Learning 2005 - Oct 30-Nov 2 - Orlando, Florida.
Info at http://www.masie.com/

317 - Trump University Launched & Real Time Translations with Wikis

Learning TRENDS by Elliott Masie - May 25, 2005.
#317 - Updates on Learning, Business & Technology.
50,299 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Donald Trump Launches On-Line Trump University.
2. 604 Memorable Teachers: Can You Add Yours?
3. Wikis for Real Time Global Translation & Context


1. Donald Trump Launches On-Line Trump University: I was intrigued to hear about the latest on-line education venture: Trump University, launched by the "Donald". They are offering short business focused on-line courses and will also add educational consulting and live events, using both business school faculty and Donald himself. One of my long time colleagues and a pioneer in the world of corporate education, Roger Shank, has joined as Chief Learning Officer. It will be fascinating to see what the Trump brand can do to popularize retail offerings of on-line courses. Check them out at http://www.trumpuniversity.com

2. 604 Memorable Teachers: Can You Add Yours? We have received over 600 responses for our new free digital book: Most Memorable Teachers (or Trainers). Here is one that came in while I was writing today's TRENDS:

John Dixon of CIBC wrote about his Biology teacher:

"Mr. Bellamy took the world of science, and made it exciting. He helped me to look beyond the rote memorization of scientific terms, and made it real. He focused on teaching fundamentals, and then challenging us to extrapolate our knowledge into areas we hadn't yet covered. This made the learning more interesting and challenging, driving us to move our knowledge forward" He categorized his memorable traits as: Passionate, Inspiring, Committed, Creative, Knowledgeable and Caring

We would love to add your teacher to this research and free digital book. Can you take a few moments and go to:

http://www.masie.com/teachers/

3. Wikis for Real Time Global Translation & Context: Lately, we have been experimenting with the idea of using a Wiki (a multi-person blog) to allow for real-time globalization of content, including translation. The idea is simple. Headquarters creates a three panel display for content. The first panel has any graphics for the module. The second panel contains the content in a primary language (eg. English, Spanish or Mandarin). The third panel is a wiki, which allows any user to add content or change/edit content already in that box. Each country or region translates and localizes the 3rd panel in real time. Since the original content stays on the screen, subsequent readers can update, correct or improve the content or context. There could be a centralized desk that edits it, but in the right organization, it would be self-healing. An interesting shift in how content goes global at the speed of business.

Upcoming MASIE Center Events:
* Learning 2005: Oct 30 to Nov 2 - Orlando
* Extreme Learning: July 2005 - Saratoga Springs
Information & registration at http://www.masie.com

316 - Duration of Classes Decreasing; Blogs & Wikis in Learning

Learning TRENDS by Elliott Masie - May 17, 2005.
#316 - Updates on Learning, Business & Technology.
50,291 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Duration of Classes and Courses Decreasing.
2. Blogs and Wikis in Learning.
3. Be a Learner (and a Reader) at Learning 2005.

1. Duration of Classes and Courses Decreasing: The length of corporate classes is dropping dramatically! Over the past year, I have been conducting a survey of thousands training and learning directors attending the national conferences or user group events where I keynoted, checking on key trends:

* Five day programs are being evolved to three day programs, often with some on-line elements.
* Three day programs are being shortened to one day programs.
* One day programs are being pushed to live webclasses or 1/2 day classes.
* Reasons range from the speed of business, manager reluctance to lose employee for a long duration, employee frustration at being away from flow of work process and increased confidence in e-Learning and web seminars.
* Exceptions can be found in: Senior Executive Training, Certification Programs and Quality Courses (eg. Lean Manufacturing or Six-Sigma), but these are also being shortened in many organizations.

2. Blogs and Wikis in Learning: We are seeing more and more interest in the use of Blogs and Wikis as a collaborative and content component of learning offerings. If you want a good primer on the world of Blogs and Wikis, check out the recent great article of Business Week. They wrote the entire article in a Blog format:

http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm

Here are a few ways in which The MASIE Center sees Blogs and Wikis impacting the learning world:

* Instructor Blogs to offer a more dynamic and personal perspective on the teacher's expertise and view of the context.
* Wiki Handouts that are launched by the instructor or instructional designer and then evolved by the various learners in the classroom or on-line programs.
* RSS Feeds from Blogs and Wikis that are linked to Compliance subjects. As the content changes, the learner receives a RSS feed linking them back to the Blog to receive an update and even take a Compliance Re-Check.
* Context Rich Wikis which are used as ways of making the role of Subject Matter Experts easier and more time efficient.

3. Be a Learner (and a Reader) at Learning 2005: A quick update on Learning 2005, our new event to be held in Orlando October 30 to November 2. We are building activities that will allow you to be an active learner at this very different event. These include two very cool ideas that came from TRENDS readers from around the world:

* Learning Zone: We are creating a space at Learning 2005 where you can learn something new and re-experience the role of learner. The topics will range from an artistic challenge (eg. pottery), mechanics (eg. changing oil in a car) or academic topics (eg. comparative religion). The goal is to have you spend an hour or two being a learner. This will be fun, interesting and also provide a basis for talking about what learners experience. The topics will be both classroom, self-service and simulation based.
* Learning 2005 Book Club: There will be five books in our first Learning 2005 Book Club. The goal is to provide you the option of reading one or more of these books and then sitting in our Cafes and talking about the implications for the field of Learning. One of the books that I have nominated is The World is Flat. We would love to get some of your nominations. Can you send me a title or two to emasie@masie.com

There are already 715 people registered for this event. We invite you to take advantage of the early registration discount. Go to http://www.learning2005.com for details.

Upcoming MASIE Center Events and Services:
* Extreme Learning Lab: We have added a second Extreme Lab from July 11-13, as the first one filled up rapidly. Go to http://www.masie.com for details and registration.

315 - Reflections on a Same Digit Birthday

Learning TRENDS by Elliott Masie - May 13, 2005.
#315 - Updates on Learning, Business & Technology.
50,287 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida

Reflections on a Same Digit Birthday

Pardon a few words of personal "blogging" as I celebrate a very enjoyable birthday. The birthday calendar turns 55 today for me and for some reason I have always loved same digit birthdays (11, 22, 33, 44 and now 55).

The day started out with a Learning gift from my wife. I have always
wanted to learn how to ride a Zamboni, that cool vehicle that slides over and smooth out the ice. I can't wait to learn how to make it take a controlled skid.

And, there are some great things that I am looking forward to in the next few decades of the Learning world:

* Evolution of our "field" from a focus on training and delivery to true impacts on business processes and a much more personalized access to knowledge and learning.

* Increasing the intensity of learning experiences. From newer models of classroom engagement to adding the power of gaming and simulation to the learning process.

* Globalizing our awareness of knowledge and learning. Let's incorporate the learning widsom of our international colleagues

* Let's add elders and brand new hires to our learning departments and listen carefully to their perspectives.

Personally, I feel great at 55. Learning every day is a blast. I have the honor of hearing from hundreds of TRENDS readers with ideas, best practices and professionals learnings. I am so excited about the new, out of box event that we are organizing, Learning 2005. And, to celebrate my birthday, I gave the staff at the MASIE Center the day off. (Which means that I can take more of it off myself).

So, off I go to New Orleans to play on my same digit birthday. Thanks for listening and thanks for being my colleague.

Yours in learning,


Elliott
emasie@masie.com

314 - Syndicating Content and Games for Non-Gamers

Learning TRENDS by Elliott Masie - May 2, 2005.
#314 - Updates on Learning, Business & Technology.
50,247 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Syndicating Content - TRENDS via RSS.
2. Games For Non-Gamers.
3. Learning 2005: Some Updates.

1. Syndicating Content - TRENDS via RSS: The MASIE Center is convinced that one of the major forces that will impact the creation and use of Learning content will be Syndication and Aggregation. Syndicating Content will be explored in several of our future TRENDS articles. But, let's start with a small example and working demonstration.

You can take content that is published on a website or a blog and authorize it for easy syndication. The content will be in XML format and the phrase that describe its readiness for syndication is RSS. Imagine if you could basically subscribe to any number of content places (sites, blogs, collections or wikis) that were of interest to you -- and when any changes were made to those sites the actual content flowed to you.

It would flow into a RSS Reader, a special webpage or even into your email program like Outlook. This would create automatic updates and feeds of learning or knowledge content. We think that this is a provocative element in the evolution of the world of content distribution.

You can experiment with it by using our new Feed of Learning Trends. You can view the archive of Learning TRENDS articles at http://trends.masie.com But, more interestingly, go get one of free RSS readers like http://www.rssreader.com and install it and then use the SUBSCRIBE feature to point to http://trends.masie.com/index.rdf

We will explore new models of using Content Syndication over the next few months in Learning TRENDS. Stay tuned.

2. Games For Non-Gamers: I spent several hours on Saturday shopping for new games for my Sony Portable Playstation. I was struck by how limited the vision was of the gaming industry. The bulk of the games were aimed at people who loved Sports, Racing or Battles. None of these really rock my boat. Yet, I would spend serious money for games that were more intellectually focused, aimed at business challenges, real world simulations, political conflicts or even shopping for a good deal on a product.

As gaming grows and as we explore how Gaming for Learning may play a part in our knowledge chain, I hope the game developers and investors understand the HUGE market that resides outside of the traditional younger male focused games. Think of the types of games that would appeal to senior citizens, women and other underserved, high spending populations.

3. Learning 2005 - Some Updates: We have been hard at work on the design and development of our new event, Learning 2005, which will be held in Orlando, Florida from October 28 to November 2nd. We already have almost 600 registrations and are building a wide range of new content and activities for this "UN-CONFERENCE". Here are a few highlights:

* Profiles in Learning: Kathleen Kennedy Townsend, former Lt. Governor of Maryland and daughter of Robert Kennedy, will lead a section focused on how successful and famous leaders approach learning. Modeled after the "Profiles in Courage" book by her uncle, she will conduct interviews (live and video) with a range of leaders on their personal approaches to learning.

* Across The River: Shared Lessons from Higher Education & Corporate Learning: Frank Mayadas, Director of the Sloan Foundation's Consortium of higher education institutions, will explore how Corporate Training and Higher Education On-Line Learning efforts can share best practices, research and methodologies.

* Health/Medicine/Pharma Learning Community: My friend and colleague, John Abele, the founder and Chairman of Boston Scientific, has agreed to head this Learning Community that will look at how employee and patient education will take place in the wide world of health care. This is just one of dozens of Learning Communities that you can join at Learning 2005.

* Learning Posters: There will be hundreds of Learning Posters at the event. Every participating organization can create a simple poster that is a case study of a method, approach, technology, need or even a failed project in Learning.

* Extreme Learning Lab: We will build a huge Extreme Learning Lab at the event for you to explore gaming, simulation, mobile, wireless and other new models of workplace learning.

* New Models for Leadership Development: We are going to take a fresh look at how leaders are grown and retained in our organizations. Starting with a clean slate, groups of your colleagues will create and debate new models of leadership development.

We invite you to take advantage of our Early Registration rates for Learning 2005. Go to the website at: http://www.learning2005.com for information and on-line registration

Upcoming MASIE Center Events:
* Extreme Learning Lab - June - Saratoga Springs, NY
* Learning 2005 - Orlando, Florida
Info at http://www.masie.com

313 - Emulation vs. Simulation; Searching for Searching Skills; Tip for Trainer - A comfortable Stool

Learning TRENDS by Elliott Masie - April 26, 2005.
#313 - Updates on Learning, Business & Technology.
50,234 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Emulation vs. Simulation.
2. Searching for Searching Skills.
3. Criusing After Learning 2005.
4. Tip for Trainer: A Comfortable Stool

Here are four quick items for Learning TRENDS Readers...

1. Emulation and Simulation: These are two parallel terms but they are starting to be used in a confusing fashion. What some organizations call simulations seem to me to be more like "emulations." If the learner sees re-creation of an application screen, for example, but can only make one or two limited function choices, this might be closer to an "emulation." The ability to explore widely and even to get at the right "answer" in an unpredicted fashion is missing. Emulations are very powerful and often affordable approaches to learning design.

Simulations are often more robust and have a more realistic opportunity for success or failure. The learner can navigate more widely and the sense of accomplishment is often more intense, as the range of options are more authentic.

I know that these are just words, but it is important for the Learning field to start using language that allows us to better communicate our practices with each other and with learners.

2. Searching for Searching Skills: We had a number of requests from readers for examples of how organizations are improving the Google and Yahoo searching skills of their employees. I would love to hear about any courses or learning programs aimed at increasing the searching skills of workers. I'll quickly share a summary in a future TRENDS.

3. Cruising After Learning 2005: We are pleased to announce a 3 day Learning cruise after our Learning 2005 event in Orlando at the end of October. Join me and other faculty from Learning 2005 on a relaxing, networking and affordable cruise. Information at http://www.learning2005.com/cruise/

4. Tip for Trainer: A Comfortable Stool - The other day I was on the phone with Bob Pike, one of the leaders in the world of trainer development. He was picking up a new stool for his classroom. We chatted for a while about how wonderful a great stool was for a high energy trainer. Once I found my favorite stool, which is soft, has a back and a footrest, I discovered way more energy in the day. There are those times when sitting down, while still being in control of the classroom setting, adds great value to the both the trainer and the learners.

Upcoming MASIE Center Events and Services:
- Extreme Learning LAB: Gaming & Simulation: June 2005 - Saratoga, NY.
- Learning 2005 - Orlando, Florida - October 30 - November 2.
- Membership in Elliott Masie's e-Learning CONSORTIUM.
Information and registration: http://www.masie.com

312 - Bill Gates: High Schools Are "Obsolete"; Who Owns Collaboration?; Streaming Video: Tips and Tricks

Learning TRENDS by Elliott Masie - April 13, 2005.
#312 - Updates on Learning, Business & Technology.
50,212 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Bill Gates: High Schools Are "Obsolete"
2. Who Owns Collaboration?
3. Streaming Video: Tips and Tricks
4. Learning 2005: Update

1. Bill Gates Says High Schools Are "Obsolete": Bill Gates, the Chairman of Microsoft recently gave an incredibly powerful speech about the shortcomings and challenges of United States high schools. Here are a few of his key points and worries:

* "By obsolete, I don't just mean that our high schools are broken, flawed and under-funded - though a case could be made for everyone of those points. By obsolete, I mean that our high schools - even when they are working as designed - cannot teach our kids what they need to know today."
* "Training the workforce of tomorrow with the high schools of today is like trying to teach kids about today's computers on a 50 year old mainframe."
* "Only 1/3 of our students graduate from high school ready for college, work and citizenship."
* Gates suggests 3 new "R"'s for redesigned high schools: Rigor, Relevance and Relationships (with mentoring adults).
* Gates is urging, and backing these perspectives with grants from his foundation of $1 Billion, focusing on smaller schools, different forms of measurement and greater commitment to getting ALL students across the finish line in terms of readiness for college, work and citizenship.

It is worth reading the full text:

http://www.gatesfoundation.org/MediaCenter/Speeches/BillgSpeeches/BGSpeechNGA-050226.htm


2. Who Owns Collaboration?: A key decision point is arising in corporations about the "ownership" or leadership of collaboration. This includes the tools of collaboration (web conferencing, instant messaging, email, CRM and other systems) as well as the methodology and effectiveness measures. We would love to hear from Learning TRENDS readers about how the ownership of Collaboration is evolving in their organizations. Send me a note to emasie@masie.com and i will summarize in a future edition.

3. Streaming Video - Tips and Tricks: Here are a few tips and tricks that we have assembled about getting the highest and best use for streaming video:

* Always indicate the length of the video. When people don't know the length, they either fail to launch or end soon.
* Chunk and label. Create small chunks (6 minutes or less) if possible, and let people know what each chunk is with a clear label.
* Provide subtitles for rapid fast forwarding. Pop up a subtitle or graphic that allows the user to scroll forward to the key point, without having to watch everything.
* Emailable links. Create the ability for people to send links to fellow employees with a simple email.
* Consider text translation. Some learners would love to see the written transcript for a video clip.

4. Learning 2005 Update: We have added new content, a listing of the Learning Communities and a new short video update about Learning 2005, our new event to be held in Orlando from October 30 to November 2. We have almost 600 registrations already! Go to: http://www.learning2005.com

311 - CLO & Learning Executives Perspectives; Teachers Honored with Spa & Renewal by Oprah; More on Memorization vs. Familiarization

Learning TRENDS by Elliott Masie - April 6, 2005.
#311 - Updates on Learning, Business & Technology.
50,199 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. CLO & Learning Executives Perspectives.
2. Teachers Honored with Spa & Renewal by Oprah.
3. More on Memorization vs. Familiarization.

1. CLO & Learning Executives Perspectives: I am at the CLO and the Intellinex events in Tuscon, Arizona. Over the past two days I have been chatting with key Chief Learning Officers from around the world, focusing on the key pressures on learning strategies and delivery. Here are a few snipets of these conversations:

* Compliance Intensity: Incredible pressure from corporate and legal to grow compliance focused learning and certifications.
* Speed to Talent: Strong pressure to find more rapid paths to competency.
* Retirement Bubbles Approaching: A number of verticals are facing huge exits from retirement eligible older workers. A few CLO's are forecasting 40% to 70% of key talent in the next three years.
* Deconstruction of Courses: Learners and business units are asking for deconstruction of courses and classes into smaller chunks, performance support and mini-options.
* Lack of Learning Leadership Succession: Some of my CLO's who are approaching their own retirement stage expressed concern about the lack of a next layer of leadership in the learning and training arena.
* Partnered Metrics: Learning organizations are looking to business units for "partnered metrics" to use measures that are more focused on the impact of learning on operations and outcomes of the organization.

These issues are deeply resonant with the issues that I will be raising for dialogue and conversations at Learning 2005 (Oct 30 - Nov 2). Join the over 500 early registrants for our brand new and provocative event.
Info at http://www.learning2005.com

2. Teachers Honored with Spa & Renewal by Oprah: Teachers were relaxing and renewing at the Miraval Spa (www.miravalresort.com) that I visited this weekend in Arizona, thanks to a major gift from Oprah Winfrey. She presented a surprise get of gifts to great teachers from all around the United States which included a laptop and a visit to this luxury spa for a once in a lifetime week of relaxation, renewal, nutrition and exercise coaching and a sense of appreciation.

I had the pleasure of walking on a sunrise hike with a few of these teachers and it was a powerful experience. Some of the resources and tools that we take for granted in the world of corporate training are often missing from their world. Kudo's to Oprah for her tribute to the honorable profession of teaching. Watch for a new free Digital Book that we are about to start called My Favorite Teacher.

3. More on Memorization vs. Familiarization: This is one of my key "rants" these days. I am increasingly convinced of the need for instructional designers and trainers to be more EXPLICIT in defining the difference between content which learners should master at the level of:

* Memorization.
* Familiarization.
* Reference Access.

Several TRENDS readers have written about these 3 levels and are experimenting with approaches ranging from "color coding" of content to adding "search for answers" coaching to lessons.

Upcoming MASIE Center Events:
* Learning 2005 - October 30 - November 2, 2005 - Orlando, Florida
* Membership in The MASIE Center e-Learning CONSORTIUM Info at http://www.masie.com

310 - Blended/Hybid Learning Growing in Higher Education; Saba Buys THINQ - LMS Consolidation Continues

Learning TRENDS by Elliott Masie - March 28, 2005.
#310 - Updates on Learning, Business & Technology.
50,189 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Blended/Hybid Learning Growing in Higher Education.
2. Saba Buys THINQ - LMS Consolidation Continues.
3. Free Digital Book: Up at Night - 20,000 Downloaded.

1. Blended/Hyrbid Learning Growing in Higher Education: Blended or "hybrid" learning, which is the combination of on-line and in-class education is a growing option in both corporate and higher education worlds. Recently, we have been tracking a number of colleges and universities that are offering a "hybrid" approach, which might include one in-class session per week with the balance of the instruction delivered via on-line methods. These seem to have traction with students wary of a full-blown on-line approach and also have fans amongst faculty wanting some face to face time. Here is an article from Indiana about one college's approach to hybrid learning:

http://www.fortwayne.com/mld/journalgazette/news/nation/11238175.htm

2. Saba Buys THINQ - LMS Consolidation Continues: As I predicted several times here on Learning TRENDS, the consolidation of the Learning Management System (LMS) market continues. The latest combination is the recent purchase of THINQ by Saba. The details are listed here:

http://www.saba.com/news_events/press_releases/2005/news_032405.htm

The LMS consolidation trend is not over. Watch for several other deals in the coming year. Technology companies are continuing to "shop" for an LMS company to add to their suite. And, stand-alone LMS companies are continuing to look at smart combinations to add both customers and technologies for growth and viability.

3. Free Digital Book: Up at Night - 20,000 Downloaded: Over 20,000 copies of our latest free digital book: What Keeps You Up At Night have been downloaded from around the globe. This free book contains the late night worries and concerns of your learning and training colleagues. To download a copy of this publication:

http://www.masie.com/upatnight/

Upcoming MASIE Center Events and Services:
* Learning 2005: Orlando, Florida - Oct 30 to Nov 2.
* Membership in e-Learning CONSORTIUM.
Go to http://www.masie.com for info and registration

309 - Learning Perspectives from Asia - Report from Hong Kong

Learning TRENDS by Elliott Masie - March 20, 2005.
#309 - Updates on Learning, Business & Technology.
50,179 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Learning Perspectives from Asia - Report from Hong Kong

1. Learning Perspectives from Asia: I have been an aggressive learner for the past week, as we hosted e-Learning Asia here in Hong Kong. Delegates from countries throughout the region shared their perspectives on the world of Learning and how it is unique in each of their countries. Here are some of my notes from these conversations:

* Many Asian countries have skipped the first phase of e-Learning. They didn't have the model of porting CBT (Computer Based Training) to the web. Instead, they started using e-Learning more recently, avoiding a number of growing pains. For example, we see fewer organizations in the midst of LMS remorse and more sophisticated use of "Google" like search modes rather than long portal lists on learning offering pages.

* One challenge in the Asia is learner's expectation of needing to memorize all content. There is a tendency for some learners to "over-study" the content. Much conversation about our recent suggestion to label content as "Memorize, Familiarize or Reference Based". Some companies have had to be explicit with learners about lowering their intensity of studying with e-Learning.

* The multi-language issue was a strong one for many of our group. Between dialects and regional language differences, there was a strong need to develop a Multi-Language Rapid Learning Design model. They were also looking for authoring tools that supported easy translation "layers".

* Audio's role in learning was another hot topic. Stronger sense of wanting audio as a highly available resource rather than video.

* New Asian metaphors of on-line learning was an intriguing topic. Rather than "virtualizing" the classroom, what are other models? The e-Mentor, the online-Coach, the longer term e-Apprentice/Master model?

* The high level of acceptance of digital devices, from MP3 to Mobile Phones, is clearly higher in Asia than in North America and Europe. What are the implications of this for Learning delivery?

* Social interaction patterns amongst learners and teachers/students are different throughout Asia. Integrating this reality into Learning models is resulting in changing assumptions about asynchronous and synchronous delivery.

* Scalability.. Scalability.. Scalability! How do we scale Learning programs in China to reach millions? How do we scale across multiple languages?

* Low-Cost Economy and High Quality Learning! What are ways to create learning content and systems that "work" in low-cost economies and still have a high quality experience for learners?

* Blending in New Ways. We heard about intriguing new approaches to blending content approaches.

* Asia Learning Marketplace: The conference discussed the growth of both LMS systems being developed in Asia as well as content development in this region. Watch for the export of systems and content on a Global basis.

The dialogues that we started at e-Learning ASIA will continue within this community and will be a focus of a Asian Learning Community at our new global event, Learning 2005 (October 30 to November 2 in Orlando, Florida). If you would like to be part of these dialogues (or start one for your region of the world), please send me a note to emasie@masie.com

Upcoming MASIE Center Events:
* IT & Systems Learning - Philadelphia - April
* Learning 2005 - Orlando - October 30 - November 2 Information and Registration: http://www.masie.com

307 - Collaboration Trends: Microsoft Buys Groove; Globalizing Learning Tip: Localization Layer in Content Development

Learning TRENDS by Elliott Masie - March 14, 2005.
#307 - Updates on Learning, Business & Technology.
50,102 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

1. Collaboration Trends: Microsoft Buys Groove.
2. Globalizing Learning Tip: Localization Layer in Content Development.
3. "Collaboration World" at Learning 2005.

Special from Hong Kong - I am in Hong Kong this week, working with Cathay Pacific and hosting e-Learning ASIA.

1. Collaboration Trends - Microsoft Buys Groove: Last week, Microsoft took another step into the Collaboration field through their purchase of Groove Networks. They also got one of the key thought leaders in collaboration, Ray Ozzie, the founder of both Notes and Groove, as their new Chief Technology Officer. Watch for increased levels of collaboration technology to appear within in future editions of Windows as well as future editions of Office. I shared a two week expedition to Antarctica with Ray Ozzie and his family in December. We spent a while chatting about the convergence of the worlds of collaboration and e-Learning. This is an intriguing purchase by Microsoft and fits into their buying Placeware (now Microsoft Live).

Several likely trends will happen in the collaboration/web conferencing space. Watch for:

* Another major technology company purchasing one of the web conference groups. I would not surprised to see either IBM or Oracle make a purchase in this arena.

* More integration of VOIP (Voice over IP) into core desktop applications. One will be able to start to collaborate with a colleague from within an application rather than jumping to a collaboration site.

* More context rich collaboration. Like IBM SameTime, learners will be able to see who else is working on a similar set of documents and launch an immediate moment of collaboration or learning activity discussion.

* New pricing models for collaboration. Watch for changes in pricing in how organizations pay for collaboration technology. More shifts will be seen towards server licenses rather than per user or per minute.

* Collaboration Servers will grow. Watch for the convergence of conferencing, document management and compliance requirements leading to adoption of enterprise wide collaboration servers.

* More On-Line Lab and Rich Video functionality. Watch for increased virtual lab technology (like the features in HP's tools) and richer video functionality. Integration with Video over IP will also grow in this arena.

2. Globalizing Learning Tip - Localization Layer in Content Development: Many organizations are shifting towards real time localization and translation of their learning content. In the "old days", content was often translated into several languages over time, often months or even years later. To truly Globalize Learning, organizations are recognizing the ability of local colleagues and even line managers/workers to do the localization.

Several of the MASIE Center's CONSORTIUM members have started to build e-Learning with an open framework to allow local offices around the world to simply add a layer on to the content in their own languages and with local context. The primary language does not go away, but rather the added layer is created "on top" and can be toggled by the learner. This is a dramatic shift in terms of headquarter command and control, but recognizes that content will be created in all corners of the world and that learning "has to move at the speed of business". Templates can be designed in a range of authoring tools with a specific layer for localized content.

3. "Collaboration World" at Learning 2005: Talking about Collaboration, we have an exciting addition to our new event. We are adding a major theme to Learning 2005 (Oct 30 to Nov 2) entitled: Collaboration World 2005. We will focus on how organizations are leveraging the widest range of collaboration (both technology assisted and face to face) as part of their learning and knowledge efforts. We are proud to announce that we already have 423 colleagues signed up as Early Charter Participants at Learning 2005. Save $200 on your Learning 2005 tuition. Information at http://www.learning2005.com

Upcoming MASIE Center Events:
- IT & Systems Learning - Philadelphia.
- Learning 2005 - Orlando.
Information at http://www.masie.com

306 - A SPECIAL POLL: What Keeps You Up At Night?

Learning TRENDS by Elliott Masie - Feb 25, 2005.
#306 - Updates on Learning, Business & Technology.
50,180 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida.

A SPECIAL POLL: What Keeps You Up At Night?

Dear Learning & Training Colleague:

I am putting together a QUICK ESSAY for TRENDS Readers on a simple
question:

As a Learning & Training Professional, What Keeps You Up at Night?

Can you take 2 minutes to respond to this question by going to:

http://www.masie.com/upatnight/

We will compile this list from thousands of our colleagues and rapidly post it for TRENDS readers. You can use your name and organization or answer it without attribution.

Can't wait to hear your responses.

Yours in Learning,

Elliott

Upcoming MASIE Center Events:
- Learning 2005 - (www.learning2005.com)
- IT & Systems Learning - (www.masie.com)
- e-Learning ASIA HongKong - (www.masie.com/asia)

305 - Memorization vs. Familiarization vs. Referenced Learning

Learning TRENDS by Elliott Masie - Feb 20, 2005
#305 - Updates on Learning, Business & Technology
50,157 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida

1. Memorization vs. Familiarization vs. Referenced Learning
2. "Iron Learning Designer" Competition @ Learning 2005

1. Memorization vs. Familiarization vs. Referenced Learning: I have pondering the need for us as designers and implementers of Learning to be much more explicit about how we expect learners to acquire and store new content. In addition to traditional Instructional Design, we might add a new dimension that distinguishes between these three types of knowledge "storage":

a) Memorization: We expect the learners to understand and to "memorize" the information or process. This information is so essential or seminal that the learner needs to know this "by heart". For example, I want people to know the difference between the brake and accelerator pedal in a car; to understand what the core functions of a spreadsheet are; or to know what their job description at a memory level. It should be embedded in their brains and can be tested in a "closed book" exam, if necessary.

b) Familiarization: There is other knowledge that we want learners to know at a familiar level but not necessary at a memory level. This usually means that the learner needs to know as aspect of the information, but not all of it at a memory level. They can go on-line or to a reference text to get the rest of the information if and when they require it. At familiarization, we might hope that the learner understands the vocabulary or concept level of the new content, but not need to know the step by step function. At new employee orientation, I might teach people the concept of a leave of absence, but not teach the steps for actually applying or taking one. We can test these learners at the conceptual level or give them a task to see if they can combine their familiarization with reference material to master the content.

c) Referenced Learning: There is also a large set of content, where the learner doesn't even need to be very familiar with the knowledge, IF they can access it if and when they need it. As a trainer, all I might do is to highlight and teach the tools of referencing, such as Google, a specific corporate intranet or an on-line help system. It might even be the ability to access a knowledge management process that would highlight a person in the organization that they could reference. Once again, we could test their competency at REFERENCING the knowledge.

I am focusing on these three levels because we generally don't distinguish between them in our designs or instruction. Learners often are confused about where to allocate their study or learning energy. If we could be more specific, even at the level of color coding the knowledge, the learner could be much more efficient in their efforts. In school or certification classes, the closest thing to this is the "Will it be on the exam?" question from students. But, we can do much better. The growth of e-Learning and other Performance assets, gives us a chance to incorporate these levels into our design, our materials and our instruction. Any reactions? Send me a note to emasie@masie.com

2. "Iron Learning Designer" Competition @ Learning 2005: We are very excited to announce a fun and serious component of Learning 2005:

"Iron Learner Designer" Competition
in the x-Learn Design Stadium

Based on the "Iron Chef" Television Show, the "Iron Learning Designer" competition will give teams of participants the chance to do a Rapid Learning design, in competition with other groups, focused on a "secret ingredient" such as Diversity, Compliance, Leadership, System Synchronization or other topic. Imagine creativity, speed, divergent design and even "off-shore" development of some of these designs. If you would like to volunteer to help structure "Iron Learning Designer" at Learning 2005, please send me an email to emasie@masie.com Information about Learning 2005 (Oct 30 to Nov 2 - Orlando) is available at http://www.learning2005.com

Upcoming MASIE Center Events:
- e-Learning ASIA - Hong Kong
- IT & Systems Learning - Philadelphia
Information and registration at http://www.masie.com

304 - Compliance Major Driver of Learning

Learning TRENDS by Elliott Masie - Feb 15, 2005
#304 - Updates on Learning, Business & Technology
50,123 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida

1. Compliance Major Driver of Learning.
2. IT & Systems Learning Event Announced.

1. Compliance Major Driver of Learning: Implications: A recent scan by The MASIE Center pointed out a major new trend: Compliance Driven Learning and Training.

Organizations are reporting increases from 10% to 48% in the amount of training and learning that is being delivered due to Compliance requirements. These range from HIPPA (in the health care arena) to Oxley Sarbanes (board and financial compliance) to OSHA (manufacturing) and other arenas.

In fact, in some organizations over 80% of new learning expenditures are linked to Compliance Driven topics. A number of learning directors have mentioned a concern that a good portion of Compliance Training can be seen (and actually can be) more of a ritual to show focus on compliance rather than triggering new skills, knowledge or procedures. As a member of Boards, I can tell you from personal experience that some Oxley Sarbanes training has been more about documenting that the issue was addressed.

I would love to get a clearer reading from Learning TRENDS readers about how Compliance is impacting your organization's learning offerings. Can you send me a note with your experience. I will share these as a roll up summary, without specific company references in a future issue of TRENDS.

2. IT & Systems Learning Event Announced: I am pleased to announce a new, focused event that The MASIE Center will be presenting:

IT & Systems Learning: Perspectives & Conversations.
Philadelphia, PA - April 25 to 26, 2005.
Host: Elliott Masie.

This is a unique small event focused on these four topics:
* Learning & Training for IT Professionals
* Learning & Training for ERP Implementations
* Learning & Training for Corporate Systems
* Learning & Training for Computer End Users

We will dialogue on the full range of learning approaches, including Classroom Delivery, e-Learning, Blended Learning, Mentoring, Certification and Performance Support.

Registration is limited. Information and registration at http://www.masie.com

Upcoming MASIE Center Events:
* e-Learning ASIA - http://www.masie.com
* Early Info on Learning 2005 at http://www.learning 2005.com

303 - Consulting/Coaching by Video Conference & "Archaic" Textbooks Into Digital Age

Learning TRENDS by Elliott Masie - Feb 9, 2005
#303 - Updates on Learning, Business & Technology
50,117 Readers - www.masie.com - The MASIE Center.
Host of Learning 2005: Oct 30 - Nov 2 - Orlando, Florida

1. Consulting/Coaching by Video Conference.
2. "Archaic" Textbooks Into Digital Age.
3. Learning 2005 Global & Local Associations.

1. Consulting/Coaching by Video Conference: Monday started quite early for me in Saratoga Springs, NY. Up at 5:30 am, over to the bagel and coffee shop for wake up food and then in a flash I was in Saudi Arabia.

Well, at least digitally. Elliott in the conference room at The MASIE Center and 35 of the top HR and Learning/Training leaders from Saudi Aramco in their room in Dhahran. We were having a high intensity sixty minute consulting/coaching session on the topic of Learning in a global context. My opening words were: 'Sabah al-hayn, tasharrafna.' (Good morning, nice to meet you!)

Consulting in one hour chunks, across thousands of miles, with high interactivity and connecting with $2,500 video conference devices. I've been doing these sessions frequently and we are seeing the process gaining strength globally. Some consulting organizations are pretty threatened by the concept... if it means renting a one hour chunk of expertise rather than a full day. And, there are clearly times when a face to face is better or even essential. But, let's take a collective look at how we can deploy video conferencing in our organizations for internal and external coaching. It works. Glad to share our logistics and process with any Learning TRENDS readers.

2. "Archaic" Textbooks Into Digital Age: The Software and Information Industry Association (SIIA) is urging governmental and school officials to take a new look at the process of approving and purchasing textbooks as we move into the digital age. In many U.S. regions, there is a very political and complicated model for approving school textbooks. But, the model does not work when you start to have continually updated content. Only about 45% of the states have even begun to add digital content resources into their approval process. There are also tricky pricing issues with digital books. Yet, we are seeing a shift towards the buying of digital vs. paper based textbooks in our schools. There is an interesting technical report available at: http://www.siia.net/govt/docs/pub/SIIAAdoptionLtrBrf.pdf

3. Learning 2005 Global and Local Associations: As we organize our new event, Learning 2005, to be held in Orlando, Florida (Oct 30 - Nov 2), we are seeking local and international learning, training, Human Resource and related groups to be regional contacts. There will be delegations from over 45 countries participating in Learning 2005 and many will be coming with colleagues from their local associations. We will also have a network of local groups assisting in the design and ramp up to Learning 2005. There will be a satellite delivered global pre-event for Learning 2005 in early Fall. If you are with a local organization that would like to be involved, send me an email to emasie@masie.com. If you would like to get early info on Learning 2005, go to www.learning2005.com

Upcoming MASIE Center Events and Services:
- e-Learning Briefing: Minneapolis - Feb 14
- Rapid e-Learning Development: Chicago - Feb 16-17
- e-Learning ASIA Update: Hong Kong - March 16-17
- The e-Learinng CONSORTIUM (190 Organizations) Information and registration available at http://www.masie.com