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Entries from March 1, 2001 - March 31, 2001

Monday
Mar262001

2 Minute Survey: eLearning & the Stock Market?

Please take 2 minutes to complete our latest TechLearn Trends Survey:
"e-Learning and the Stock Market: Does it Matter?"

This survey will take a look at how closely training and learning
professionals and their companies follow the status of e-Learning companies
that are publicly traded on the stock market.

Go to http://www.masie.com/survey/
and fill out our 2 minute survey. Results will be posted in TRENDS in several weeks.
Thursday
Mar152001

200 - A Look at e-Learning in Brazil - CEO Perspectives; LMS and CMS Evolving; Trainer Tip: Real Time PowerPoint

1. A Look at e-Learning in Brazil - CEO Perspectives: I had the honor of
presenting the keynote address at the first e-Learning Brazil event, in San
Paulo. There were 40 CEO's at a special briefing and almost 400 training
folks at the conference the next day. There was a keen interest and
thirst in accelerating the adoption of e-Learning in this large and
wide-spread country. Here were some of the comments from your colleagues
in Brazil and a few of my observations:

* They want to make sure that the e-Learning approaches of higher education
and corporation are compatible.

* They want to be able to rapidly move towards e-Learning, without starting
with a huge capital investment right at the beginning.

* A strong desire to make sure e-Learning maps to the culture and language
of Brazil, while opening the door to worldwide knowledge access.

* CEO's intrigued by Time to Market and Time to Hire/Train ROI issues.

Congrats to Francisco Soelti from MicroPower for launching this event and movement in Brazil.

2. TechLearn 2001 Registration Now Open! We are pleased to announce the
opening of registration for our annual gathering of learning and training
professionals - TechLearn 2001. Here are the details:

TechLearn 2001 and The World e-Learning CONGRESS
October 28 to 31, 2001 - Orlando, Florida, USA
Info and On-Line Registration: http://www.techlearn.com
Hope to see you all in Orlando in the Fall!

3. LMS and CMS Evolving: There is growing dialogue about the differences
between Leanring Management Systems and Content Management Systems. We are
hearing about a confusion in the marketplace concerning the difference
between systems that are managing the learning transaction and those that
are focused on managing the content. In two week, at our Business of
e-Learning Summit in Las Vegas, we will ask the vendors in attendance to
help clarify the differences and we will share them with TRENDS readers.
If you are a vendor and would like to participate in this key dialogue,
please go to http://www.masie.com/biz

4. Trainer Tip: Real Time PowerPoint - One technique that trainers can use
to add dynamic learning to the classroom is to use PowerPoint in a slightly
different mode. Rather than use the screenshow view of a set of slides, I
use the edit mode. This allows me to EDIT, REVISE and ADD content on the
fly. If I am doing a brainstorming activity, I record the ideas right into
a slide. The group starts to see PowerPoint as an e-FlipChart.

Upcoming MASIE Center Events: www.masie.com
* Skills for e-Trainers: (New Session Opened) June 13 to 15th
* Business of e-Learning: Las Vegas, March 29 and 20
* TechLearn 2001: Oct 28 to 31, Orlando, Florida
Tuesday
Mar062001

199 - Should e-Learning Be Private? The Case for Digital Evaporation!

*** Elliott Masie's TechLearn TRENDS ***
e-Learning, Training and e-Collaboration Updates
Published by The MASIE Center http://www.masie.com
Host of Business of e-Learning Summit - Las Vegas, NV

Should e-Learning Be Private?
The Case for Digital Evaporation!

Is all e-Learning "on the record"? Does every question posed by a learner
become part of the corporate record and available to the manager of student
and lawyers in case of litigation? Does the practice components of an
e-Learning course, including intermediate failures in a simulation, become
part of a student's "permanent record card"?

I would like to make the case for selective "Digital Evaporation!" This is
a zone of safety where learners can ask questions, have dialogues and
practice without a digital record being created. This is a zone of privacy
that acknowledges that learning is a process that occurs best when risks
can be taken, where trainers can speak "off the record" and where the words
and messages evaporate.

We are raising this issue due to the default activity of creating and
archiving digital records of digital experiences, including e-Learning
processes. As Learning Management Systems become more prevalent, let us
raise a curious voice to ask if all learning information should be stored
and "managed" and what elements should just "evaporate".

There are public policy, corporate policy and ethical issues at stake as
well as human behavior patterns. Perhaps two short stories will illustrate our concern.

1) Last year, I had the privilege of taking a tour of U.S. military
installations, look at training and learning processes. While on an
aircraft carrier in the Atlantic, I spent an hour with a Navy pilot who had
recently flown a dozen missions in Bosnia. I asked him how he had learned
to become an excellent pilot. Without a pause, he said: "My most powerful
learning's happened when I crashed my plane in the simulator. When I can
fail and then look at my failure, in that safe environment, I am in the
full learning zone!" I asked him if his simulation crashes were part of
his Navy record. He said, "No! The Navy lets us use the simulator to
understand the limits of equipment and our skills. As long as we
eventually pass the qualification tests, the intermediate test results
"evaporate".

2) Recently I visited two major pharmaceutical companies and dialogued
about the impact of privacy in a regulated environment. The Food and Drug
Administration (FDA) reviews and approves all training materials used to
prepare their sales reps to visit doctors and hospitals. This review keeps
the training in alignment with the approved uses of their products. Both
companies raised the issue of what happens as e-Learning is added to the
instructional process. Do they keep and submit questions from learners to
the government for approval? What happens when a student asks a question
... does the on-line answer of the trainer become part of the companies
archives? Do they submit the tapes of all virtual classroom discussions to
opposing legal teams in case of a litigation?

I would argue that in both situations there is a role of Digital
Evaporation. Pilots should have the opportunity to use a simulator to
improve their skills, without losing a future promotion because they had
one more intermediate failure during a session in a simulator. Likewise,
why should we pressure a regulated company to keep and submit eLearning
student/instructor dialogues when we don't have that expectation in a
traditional classroom. Learners can ask risky or stupid or even
politically incorrect questions in a safe classroom and we trust the
competency of the instructor to keep the company in the ethical and legal zone.

If we make every dialogue and learning experience a part of the corporate
record, we risk losing the environmental factor that cultivates learning:
TRUST. If I am in a management development class and provide an example of
a former manager's behavior who was dysfunctional, I want the conversation
to EVAPORATE. In some situations, trust requires a level of confidentiality.

So, how can we balance organizational needs to monitor learning with the
need to create an environment where mistakes and honesty can happen without
consequence as part of the learning process. I would be very interested in
your comments and ideas. Send them to emasie@masie.com and we will include
them in a future TechLearn TRENDS