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Entries from August 1, 2001 - August 31, 2001

Wednesday
Aug292001

214 - To Print or Not to Print: Survey Results; Using Circle in the Round in Synchronous Learning; HR Layoffs Referencing e-Learning Capabilities

1. MASIE Center/Advanstar Form Alliance for TechLearn: I am pleased to announce a significant business alliance that The MASIE Center has formed with Advanstar Communications (publishers of e-Learning Magazine). For the next four years, I will host and produce the content of the TechLearn Confererence and the International e-Learning Festival, as they grow and adapt to the changing business world. Advanstar will own and manage the conference, freeing us up to spend the entire year focused on content. In addition, I will work with Advanstar on extending the message about learning, technology and collaboration to new fields such as Customer
Relationship Management. This is a great vote of confidence in the
learning field and a sign of the maturation of our industry. Read the
press announcement at http://www.elearningmag.com/

TechLearn 2001 will be held in Orlando on Oct 28-31. Registration and information at: http://www.techlearn.com

2. To Print or Not to Print: Survey Results: This month's Learning
Decisions took a quick and light look at when people press (or don't
press) the PRINT button on their computers. 3,062 learning and training professionals that subscribe to The MASIE Center's publications provided benchmarking data during the week of July 27, 2001. Here are a couple highlights:

When you get an important email, how often do you print a copy?
- 20% Very often (almost every important message)
- 36% Sometimes
- 23% Not very often
- 21% Almost never

Which type of emails or documents are you most likely to print? (all that apply)
- 82% Ones that I need to reference away from my computer
- 39% Important ones
- 34% Long ones
- 18% Ones that I want to share with other people
- 10% Ones that disturb or distress me
- 14% Other (Popular write-ins were "ones that I will take notes on" or "ones that will be taken to meetings")

3. Using Circle in the Round in Synchronous Learning: One quick
technique that works well during live collaborative events, like a
telephone conference or web seminar is to ask for a set of 5 volunteers. These folks are then dropped into a sub-conference with the trainer, and engage in a small group discussion on a topic. While there may be a dozen or a thousand other learners on the line, this small group participates as intimate seminar and the instructor reaches out to them for comments and on-going chat. Then, you can fold other participants into the group with specific comments or questions. I recently used this technique during a call with 800 participants and it worked like a charm!

4. HR Layoffs Referencing e-Learning Capabilities: In two separate
business articles I read this week, there was mention of job cutbacks
impacting HR professionals. Both mentioned the role of e-Learning as an enabling factor in reducing the headcount of full time trainers and part time instructors in the HR headcount. There is a growing sense that HR staff will be reduced in ratio's of close of 1 cut for every 100 job cuts in the business. However, following a layoff, there is a huge amount of work to be done in the HR function related to outplacement and cross-training. But, watch for more linkages between e-Learning and layoffs.

5. TechLearn Benchmarking Study Announced: Each organization that will attending TechLearn this year can participate in an in-depth benchmarking activity. We will create an interactive database of each attending organization, containing questions about their current and planned activities in the learning, training, e-Learning and Performance Support arenas. Attendees will be able to compare and contrast their own practices with the broader population of the entire conference. In addition, they will be able to form small group discussions with organizations facing similar challenges. Registration for TechLearn 2001 (Oct 28 - 31) is available at www.techlearn.com
Wednesday
Aug222001

213 - Wireless Laptops: Here, There, At Home, Everywhere? & Assumptions about Learners

#213 - - - August 22, 2001 - - - 41,811 Readers
*** Elliott Masie's TechLearn TRENDS ***
e-Learning, Training and e-Collaboration Updates
Published by The MASIE Center: http://www.masie.com
Host of TechLearn 2001 - Oct 28 - 31 - Orlando, Florida

1. Ken Blanchard at TechLearn: Leadership in Changing Economic Times
2. Wireless Laptops: Here, There, At Home, Everywhere?
3. Assumptions about Learners

1. Ken Blanchard to Keynote at TechLearn! We are proud to announce that Ken Blanchard, author of One Minute Manager and a major influence in the world of business and learning will be our closing keynote at TechLearn 2001 (Oct 28 to 31 in Orlando). Ken will be talking about a number of key issues, including Leadership and Development in Tough Times. I will be interviewing Ken, via videoconferencing on his back from Hawaii, on how leaders and organizations can cope with tougher economic times, downsizing and other constraints. When the context is not growth and prosperity, how do we continue to inject passion and leadership into our companies.
On-line registration and info at http://www.techlearn.com

2. Wireless Laptops: Here, There, At Home, Everywhere? For the past month, I have been using my laptop at work and home via a wireless connection, deploying 802.11 protocols. Simple! There is a small wireless card in the PC slot on my laptop. At work and at home, we have a small transmitter attached to the corporate network and cable modem. What makes this cool, is that I am not longer tethered for any form of access.
When I go to a meeting, whether it is in our conference room or on the porch, the laptop just follows (with 3 hours of battery juice) and I have my access right there. At home, I can use the laptop anywhere in the house. And, we have a few extra cards for overnight visitors to plug in
when they stay with us. In Boston, a few coffee houses have started to
deploy this technology, which allows customers with laptops to access the net from their machines while sipping.

3. Assumptions about Learners: Lately, The MASIE Center has started to uncover industry assumptions about Learners. What do we assume about Learners. It might be interesting to do a parallel conversation in your own organization. Let me share the questions that we are pondering:

* Do learners feel like learners when doing e-Learning? Do they perceive themselves as learners, readers, workers or what?
* How do learners predict success or failure for themselves when participating in a learning experience? And, when do they make that prediction?
* What is the role of difficulty and challenge for learning in the e-Learning field? Does it trigger early departure or increase engagement?
* How much time do learners want for reflection and practice?

I would love to hear your thoughts on these questions. We will share our
research in a future TRENDS!
Thursday
Aug162001

212 - Customer Learning: The Real Imperative!

#212 - - - August 16, 2001 - - - 41,753 Readers
*** Elliott Masie's TechLearn TRENDS ***
e-Learning, Training and e-Collaboration Updates
Published by The MASIE Center: http://www.masie.com
Host of TechLearn 2001 - Oct 28 - 31 - Orlando, Florida

Customer Learning: The Real Imperative!
A TechLearn 2001 Think Piece
By Elliott Masie

"Teach Your Customers Well" would make a great song. In fact, I should get a version to sing at TechLearn (only a mild threat!). But, it is the song that is ringing in my ears as I talk to Chief Learning Officers and coordinators of Learning at major organizations. While the bulk of the conversation about e-Learning and Blended Learning has focused on workforce training and development, Customer Learning looms as a much larger and even more critical imperative.

What does Customer Learning look like:

* Pre Sales: Engaging future customers in a learning experience, facilitated by technology, to provide information, perspective, theory and skills focused on pre-sale relationship development.
* Sales: The use of e-Learning as part of the sales process, including access to content, community, coaching and simulation, to assist the creation of an effective and quality sale.
* Post Sales: Building a Digital Surround to continue the sales support process through learning, collaboration, training and performance support.

The technologies and processes of Customer Learning can mirror those which are being implemented for Employee e-Learning:

* Asynchronous Content
* Live, Virtual Classrooms
* Community and Collaboration Tools
* Content Authoring Systems and Tools
* e-Coaching Tools

We will start to see additional Customer Learning systems and models:

* Customer Learning Management Systems (more focused on customers rather than employees)
* Integration with CRM (Customer Relationship Management)
* Integration with e-Business Sites

Customer Learning will also yield more flexible models of Instructional Design, since we will often see learning challenges that include:

* Grazing and Browsing: The same programs will be used by customers that are just grazing through the content as well as folks that are going to be engaged in-depth skill development.
* Annonymous Learning: Some customers will not want to be identified and Customer Learning Management Systems will need to adapt to continuing and dynamically changing learning needs, without name identification.
* Customer Learner Recruitment: How do we invite and engage Customers as Learners? How is this different than Employee Learning?

We are seeing the largest GROWTH in e-Learning and Blended Learning in the Customer Learning area. Often, this is not on the radar screen of the traditional training or HR field. We see steep interest and projects eminating from the Sales and Customer Support area.

TRENDS readers should reach out to prepare for expanded demand for Customer Learning capabilities.

At TechLearn 2001, there will be at least 8 sessions dedicated to Customer Learning, including a mega-session that I will deliver entitled: Customer
Learning: Supporting the Revenue Line!

Information about TechLearn 2001 (October 28-31 in Orlando, Florida) at http://www.techlearn.com

Yours in learning,

Elliott Masie
Monday
Aug132001

211 - Needed: Learning Methodology!

#211 - - - August 13, 2001 - - - 41,699 Readers
*** Elliott Masie's TechLearn TRENDS ***
e-Learning, Training and e-Collaboration Updates
Published by The MASIE Center: http://www.masie.com
Host of TechLearn 2001 - Oct 28 - 31 - Orlando, Florida

Needed: Learning Methodology!
A TechLearn 2001 Think Piece
By Elliott Masie

We hear a lot of talk about Learning Strategy and Learning Systems yet
there is little dialogue about Learning Methodology. It is time to
address the PROCESS of how our workers and customers will learn!

Learning Methodology is all about what happens the day after you buy an
e-Learning content collection, the week after you select a Learning
Management System and the year following the installation of a Virtual
Classroom. Learning Methodology defines HOW the organization will
invite, engage, tutor, instruct, assess, stimulate, simulate, remediate,
certify and enhance the performance of actual workers and customers.

As we add the new tools of the e-Learning and Collaboration worlds to
corporate training and learning departments, we have to develop a creative
and effective set of methods of how we are going to deploy these tools.
The Learning Methodology should articulate in detail what the company
believes and plans to implement in areas such as these:

Invitation: How will the learners be invited to participate in an
e-Learning or classroom event? Will there be one comprehensive
invitation, such as a course catalog or web page? Or, will departmental,
job specific or individualized invitations be deployed? And, what is the
role of the learner’s manager if they are a worker, or the learner’s sales
contact if they are a customer? Is invitation a one time process, or does
it branch to alternative strategies based on the response or mission
criticalness of the learning target?

Remediate: How will the organization provide remedial assistance if the
learner does not succeed? How will the organization know the difference
between non-completion of a learning module due to lack of interest or
content confusion? What is the role of blended learning in the
remediation process? And, who are the people responsible for remediation,
are they e-Trainers or the managers of the learner?

These issues are not addressed in detail in most Learning Strategies and
we are realizing that a large percentage of organizations that are
implementing major learning systems are only starting to face the Learning
Methodology issues after the fact.

The Learning Methodology of an organization is a great moment to bring
together a Blended Learning thinking mindset. The Methodology should span
both e-Learning and classroom as well as informal approaches to training
and performance enhancement.

At TechLearn 2001, I will present a working Mega-Session entitled Building
a Learning Methodology: The Details of Making e-Learning, Classroom and
Blended Learning in Action. If you have developed a Learning
Methodology, I would love to see it. We will also send a Learning
Methodology sample out to TRENDS readers after TechLearn 2001.

Information about TechLearn 2001 (October 28-31 in Orlando, Florida) at
http://www.techlearn.com

Yours in learning,

Elliott Masie
Friday
Aug032001

210 - Wireless Internet in Classroom Annoying?; Constant Contact: How to Bill for Access vs. Time

#210 - - - July 27 2001- - - 41,533 Readers
*** Elliott Masie's TechLearn TRENDS ***
e-Learning, Training and e-Collaboration Updates
Published by The MASIE Center: http://www.masie.com
Host of TechLearn 2001 - Oct 28 - 31 - Orlando, Florida

1. Wireless Internet in Classroom Annoying?
2. Constant Contact: How to Bill for Access vs. Time
3. Learning Quotation: Winston Churchill
4. ASTD, ISPI, CEdMA, CompTIA/ITTA, ISA, ADL, NAM and Center for
Association Leadership Co-Hosts for TechLearn 2001:

1. Wireless Internet in Classroom Annoying? Have you ever been teaching a
session as your learners use wireless devices to send email or surf the
web. I have, with mixed feelings. One side of me says, COOL, these
people can really multi-task. The other side, gets annoyed at the split
attention span. So, I was thrilled to see a major article online today at
MSNBC that addresses the issue of wireless internet access during meetings
and classes. Check it out at
http://www.msnbc.com/news/608566.asp?0dm=T17PT

2. Constant Contact: How to Bill for Access vs. Time: There is an
intriguing issue arising from the use of instant messenger and other
digital connectivity formats as it relates to billing and paying for
services. In my personal experience of using an e-Coach to get healthy
(which is moving along... more pounds, fewer inches and more zip), we had
a difficult conversation about billing fees. My coach is used to charging
for time spent with a client. However, on that basis, she would be
grossly underpaid, since the bulk of her work with me is in 2 minute
blocks. So, we are developing a Service Level Agreement for payment, with
the focus on availability, constancy and methods of connectivity. The
major providers of e-Learning tutoring services, as well as consulting in
the larger sense, are all facing the same challenges for how billing is
done. Would love to hear from readers on this issue. Send me a note to
emasie@masie.com

3. Learning Quotation: Winston Churchill:

"Personally, I am always ready to learn, although I do not always like
being taught." Winston Churchill

4. ASTD, ISPI, CEdMA, CompTIA/ITTA, ISA, ADL, NAM and Center for
Association Leadership Co-Hosts for TechLearn 2001: We are proud to
announce that these major non-profit learning, training and management
associations will be co-hosting TechLearn 2001 (plus Blended Learning
Forum & e-Learning World CONGRESS) this year. These organizations will be
providing key programs and focus at the event:

- ASTD: Bookstore and Learning Materials
- ISPI: Research Agenda Dialogues
- CEdMA: Fall CEdMA Conference & Program Tracks
- ISA: Special Sessions for Developers of Learning Content
- CompTIA: Focus on IT & Computer Training
- Center for Association Leadership: Learning in Association Sector
- National Association of Manufacturers: Learning in Manufacturing Arena
- ADL Project: SCORM and Distributed Learning

For information and on-line registration for TechLearn 2001 (October 28 to
31, 2001 in Orlando) go to: http://www.techlearn.com

FYI: In addition to the rooms available at Disney's Coronado Springs
Resort, we also have affordable rooms now available at Disney's Port
Orleans Riverside for $130 per night and Disney's All-Star Movies Resort
for $99 per night. Both hotels will be serviced by frequent TechLearn
shuttle service to the conference.