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Friday
May172019

1022 - ATD and Asia Meetups, Storytelling for Global Reach, Innovation as Strategy

Elliott Masie’s Learning TRENDS - May 17, 2019.
#1,022  Updates on Learning, Business & Technology Since 1997.
58,1187 Readers - www.masie.com - The MASIE Center.
Host: Learning Innovations LAB - June 2019 - Saratoga Springs, NY USA 

1. ATD & Asia Colleague Meetups!
2. Storytelling for Global Reach.
3. Innovation - Solve a Business Challenge. 

1. ATD & Asia Colleague Meetups: I would love to connect with Learning Colleagues during my travels in the next three weeks: 

* ATD Conference in Washington, DC (May 18 to 22):  I will be presenting a session on Monday afternoon: 

Learning Changes: Trends, Challenges, and Hype (Mon, May 20 | 1:00 PM - 2:15 PM | Room: Ballroom A, Convention Center) 

Change in learning is constant! Learners, technology, formats, business realities, and expectations are changing rapidly in 2019. In this session, you’ll explore the key innovations, opportunities, and overstatements for workplace learning in the months and years ahead. Learn what to watch for in automation, AI/machine learning, immersive/VR tech, chat bots, predictive assessment, gamification 2.0, voice-based coaching, and global learning. 

And, I will be at the MASIE Booth in the ATD Expo - Booth #2546.  Come stop by and say hello.  Or, send a note to emasie@masie.com and we will try to connect during the event.  We are also doing a State of the Industry report for our Learning CONSORTIUM based on scans and conversations at ATD. 

* Visit to Japan (May 24 to May 28):  I will be in Tokyo meeting with colleagues about Learning trends and also Broadway theater coming to Asia.
* Visit to China (May 28 to June 3rd):  I will be in Shanghai and in Suzhou for a national conference on Training, Learning and Internet of Things.  

Please be in touch via email or wechat (etbroadway) if we could connect during the Asia Trip. 

2. Storytelling for Global Reach: As you may know, we are focusing on Storytelling as a major and evolving skill and technique for learning and communication at the workplace.  I was deeply moved by a video that was done by Disney to look at how one of the stories in the Lion King was performed in dozens of languages and cultures around the world.  Look at this clip to see how stories can be global and local at the same time: 

Circle of Life Around the World!
https://www.youtube.com/watch?v=0jC27RaaxJ0 

3. Innovation - Solve a Business Challenge: I am increasingly tired of folks talking about innovation in learning being focused on a new technology - from AI to AR to xAPI. 

Yes, technologies may be part of the “solution”, but innovation must focus on the “business challenge”! 

Innovate on how your organization and workforce will shift their approach to meet a business challenge, crisis, opportunity or change.  Innovate on how we can make a problem go away or rise up to meet an opportunity or threat to the business. 

Our workers don’t want to hear about more online courses being made available.  They want to hear about pathways to sustained or continued employment and career growth.  Managers are not deeply interested in our LMS technology - but they are widely intrigued about changing the speed to readiness and the culture of talent retention. 

Start the conversation about innovation by approaching business challenges - and you will get better attention, support, financing and authenticity.  Learning will follow the shifts in the changing world of the business and marketplace. 

Yours in learning,

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services:  www.masie.com for Details: 

- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY
- Storytelling & Broadway - June 26 - New York City
- Membership in The Learning CONSORTIUM 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill  (October 27 to 30, Orlando, Florida).  The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Wednesday
May082019

1021 - Teacher Appreciation Week, Elliott Podcast, Personal Curation?

Elliott Masie’s Learning TRENDS - May 8, 2019.
#1,021 Updates on Learning, Business & Technology Since 1997.
58,112 Readers - www.masie.com - The MASIE Center.
Host: Learning Innovations LAB - June 2019 - Saratoga Springs, NY USA 

1. Teacher Appreciation Week!
2. Elliott Podcast from ISTE.
3. Personal Curation? 

1. Teacher Appreciation Week!  This is a week to reflect and appreciate the teachers that have made an impact on us during our lifetime.  Here are several of the teachers that I deeply appreciate for their skill, empathy, strength and divergence in teaching style: 

- Mrs Davis (2nd Grade, PS 173) was able to accept my thinking style and voice disability.  She engaged me in complex projects and assisting other students with reading and math assignments.  When kids didn’t understand me she coached me to be patient and find a second way of saying a word or sentence, as my speech therapy worked. 

- Mrs Laura (5th Grade, PS 106) connected me with science as an art form.  She pushed me to create Science Fair entries, including a prototype machine that graded tests with sensing springs. Mrs. Laura said “you have to fail when you do a science project to get to a success.” 

- Mr. Sterling Jensen (English Stuyvesant HS) turned on my love of theater.  I didn’t have the acting muscle, so he steered me toward running the lights and logistics for the school play.  He was an early actor in Roundabout Company. 

- Dr. Richard Rehberg (Statistics, Harpur College) failed me in statistics and then I took the same class again with him, discovering the power of data and analysis.  He was clear that a student with a C in statistics was a dangerous being.  I got an A when I retook the statistics class. 

- Dr. Rod Napier (Sagamore Workshop Leader) disrupted my approach to facilitating a group by the active use of listening, observation and energy.  He gave deep and targeted feedback to me, challenging me to evolve how I was as a facilitator. 

These are just a few of the amazing teachers that have impacted me over the decades.  As we evolve learning models, let us not forget, honor and develop great teachers. 

2. Elliott Podcast from ISTE Online:  I was thrilled to do a podcast with ISTE: 

* Masie Center CEO Elliott Masie shares insights on workplace and lifelong learning.
* Listen at: https://www.stitcher.com/podcast/iste-2/ed-influencers 

3. Personal Curation?  When you have a deep “Curiosity” or “Content AHA” moment, how do you personally curate it?  Do you make a note on your phone, write a few words on an index card, add a thought trigger to your brain?  What is your Personal Curation technique or technology?  Send me an email to emasie@masie.com 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services:  www.masie.com for Details: 

- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY.
- Storytelling & Broadway - June 26 - New York City.
- Membership in The Learning CONSORTIUM. 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill (October 27 to 30, Orlando, Florida). The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Wednesday
May012019

1020 - TONY Nomination for Masie Production's Musical, Storytelling and Broadway, Curate the Curation LAB

Elliott Masie’s Learning TRENDS - May 1, 2019.
#1,020 Updates on Learning, Business & Technology Since 1997.
58,111 Readers - www.masie.com - The MASIE Center.
Host: Learning Innovations LAB - June 2019 - Saratoga Springs, NY USA 

1. The PROM (Masie Productions): 7 TONY Nominations!
2. Announcing: Storytelling & Broadway - Leadership Experience.
3. Curating the Curation LAB. 

1. The PROM (Masie Productions): 7 TONY Nominations! Yesterday, The PROM, an amazing Broadway musical comedy, was nominated for 7 TONY Awards. Co-Produced by MASIE Productions, The PROM tells a “now” story in a fun and wonderful way. It is a deep honor to be nominated and our actors, company, producers and audiences have made The PROM “wow”. If you are heading to NYC, check it out at http://theprommusical.com 

2. Announcing: Storytelling & Broadway - Leadership Experience. We are honored to announce a new program: 

Storytelling & Broadway: Leadership Experience!

Led By: Telly Leung (Aladdin) and Elliott Masie.
Including: Performance of The PROM.
With: Actors, Writers, Stage Managers, Directors and Storytellers.
June 26, 2019 - in New York City
Details: http://www.masie.com 

This is a unique and very different experience for staff, rising leaders and learning colleagues. Storytelling is a major part of our corporate competencies and Broadway professionals are great teaching resources! 

3. Curating the Curation LAB: We have been adding “Curators” to our LABs in Saratoga Springs. During each LAB, we have two curators capturing and re-framing the content, context, conversations and community actions. One does a text and graphic capture and one does a complete video capture. These are shared in a confidential site for the LAB participants. It allows the learners to concentrate on the real-time experiences and know they have a fully curated capture to use after the event. Try it out! 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services:  www.masie.com for Details: 

- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY.
- Storytelling & Broadway - June 26 - New York City.
- Membership in The Learning CONSORTIUM. 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill (October 27 to 30, Orlando, Florida). The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Tuesday
Apr232019

1019 - Web Based Education Conflict, Retooling Article, Elliott's Score Almost 69

Elliott Masie’s Learning TRENDS - April 23, 2019.
#1,019 Updates on Learning, Business & Technology Since 1997.
58,104 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - April 30 to May 2, Saratoga Springs, NY 

1. Wall Street Journal Article on Evolving at Work!
2. Web Based Courses in Schools Hit Bump/Reaction
3. Elliott Prepares to Reach Score 69 in 3 Weeks
4. Curation & Learning LAB - Several Spaces Open in One Week 

1. Wall Street Journal Article on Evolving at Work!  One of the best articles on Workplace Reskilling that I have ever read was written by Lauren Webber in the Wall Street Journal this weekend.  “Evolving at Work” is available as a paid link for those that do not have a subscription: https://www.wsj.com/articles/the-answer-to-your-companys-hiring-problem-might-be-right-under-your-nose-11555689542 

The heart of the article talks about the process of reskilling the current workforce to prepare them for the next generation of job opportunities.  It lays out an intriguing set of graphics that frame up steps to go from front line worker roles to higher level positions - using internal or supported external education. 

If your organization has access to the Wall Street Journal from April 20th, this is a “must-see” and “must-circulate” article.  It maps so crisply to the efforts of our partner Lumina Foundation and many employers in our Learning CONSORTIUM. 

2) Web Based Courses in Schools Hit Bump/Reaction: Another article that appeared in the New York Times this weekend also got my learning curiosity attention. 

It discussed a web based program for K-12 called Summit Learning, which is supported by Mark Zuckerberg and his wife Priscilla Chan. 

On the surface, the program maps to much that we have been exploring in learning changes - with personalization, learner focused activities, teachers shifting to coaches. 

Yet, there have been some student groups, parent clusters and schools that have pushed back on this technological approach.  The article points to a mixed set of evidence reviews of impact.  Some students have felt very lonely and isolated in this learning model, which may, like most changes, be a result of the process as much as the technology and learning methodology. 

I would love to get reactions from Learning TRENDS readers.  The article about Summit Learning is at https://www.nytimes.com/2019/04/21/technology/silicon-valley-kansas-schools.html 

Send me a confidential note to emasie@masie.com with your thoughts and reactions. 

3. Elliott Prepares to Reach Score 69 in 3 Weeks: My friend and actor George Takei from Star Trek told me to refer to age as a score.  He just turned score 82.  

And, in three weeks, my score increases to 69. 

Unlike age, as your score goes up, it means more points, experiences and options.  I am about halfway through my career and really excited about the next few decades of exploring the changing world of business, workplaces, learning and careers. 

My score goes to 69 on May 13th.  If you would like to join me for a fun 30 minute online party, send a note to emasie@masie.com and I will send you a link. 

4. Curation & Learning LAB - Several Spaces Open in One Week:  There are just a few spaces left in our popular Curation & Learning LAB, that I will be leading in Saratoga Springs, NY next week.  Check it out and join us if you can: http://www.masie.com

 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services:  www.masie.com for Details: 

- Curation & Learning LAB - April 30 to May 2 - Saratoga Springs, NY
- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY
- Membership in The Learning CONSORTIUM 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill (October 27 to 30, Orlando, Florida). The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Sunday
Apr072019

1018 - European Learning Views, LPI to Boycott Brunei Hotel, Elliott Masie Keynotes

Elliott Masie’s Learning TRENDS - April 7, 2019.
#1,018 Updates on Learning, Business & Technology Since 1997.
58,095 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - April 30 to May 2, Saratoga Springs, NY 

Written on the EuroStar Train to London! 

1. Amsterdam Learning Perspectives.
2. Learning Awards in UK Shifts in Brunei Protest.
3. Knowledge & Learning Tourism Opportunities.
4. Elliott Masie’s Events Ahead. 

I am drafting this Learning TRENDS on the EuroStar train from Brussels to London.  As the countyside of France zooms by outside the window before we enter the Channel Tunnel to the UK, I thought it would be a neat time to write the next TRENDS. 

1. Amsterdam Learning Perspectives: I was keynoting the Next Learning Conference this week in Den Bosch, Netherlands and meeting at the University of Nijmegen. Here are some observations and perspectives: 

• Learning Conversations Shifting: There were fewer conversations about the construction of eLearning or classroom curriculums. Rather, the emphasis was on constructing a pathway for a new hire (or newly promoted employee) to have mentoring, experiences, workflow support, assessment and incentives to meet skill shifts. 

• Learning Systems Challenged: While there were several colleagues that are experimenting with Curation and LRS systems, there was a sense of frustration that the Learning Management Systems in place (and even on the market) are not Optimizing the Learning of a Learner, but more focused on tracking the delivery flow. On The Job Training, Mentoring, Stretch Assignments and other key elements were not part of the flow.

•  70-20-10 Raging Debate: Many of my readers of TRENDS know that while I have deep trouble with the “math” and fixed formula of 70-20-10, there is a need for us to have an agile and data-based shift in % of learning formats. But, when challenging the 70-20-10 numbers and the currency of the ADDIE model, both myself and Bob Mosher met some wonderful raging debates. Let’s move away from symbolic numbers and see learning as a multi-factored and personalized approach with rich data factors.

•  Learning in a Second or Third Language is an Unspoken Challenge: So many of the colleagues in Europe shared the reality that large chunks of the workforce are often in a learning activity (live or digital) where the teaching language is often their 2nd or 3rd language. As we learn in new languages, the learning (and teaching) needs change. Learners often want to have multiple exposures to lectures through recording, to process new knowledge in their non-native language.

•  Learning, Development and Performance as an Undergraduate Degree! Wow! Bob Mosher and I were blown away by the program at University of Nijmegen, where almost 300 students are in Undergraduate Applied Science for Learning degrees. As early as age 18 or 19, students are targeting Learning as a field.  Others are joining the program after years in the workplace. The rigor and global nature of the curriculum is impressive and we spent several hours in an evening dialogue with these future learning leaders. 

•  Pragmatic View of AI and Machine Learning: There are intriguing boot camps underway in Europe to connect working professionals with the conceptual frameworks of what AI and Machine Learning may evolve towards. Interesting connections between this work and Workflow Support – by deeply assessing the steps and opportunities in optimizing a work task or role. 

My brain is filled with wonderful thoughts and perspectives from our conversations in the Netherlands. And, as the train makes its way to London, I am excited to be having dinner and diving deeper into these topics with MASIE Learning Fellow Nigel Paine. 

2. Learning Awards in UK Shifts in Brunei Protest: As a recipient of the Colin Corder Award from the Learning & Performance Institute England, I am proud to 100% support their decision to leave the Dorchester Hotel for their annual Learning Awards, in response to the adoption of cruel anti LGBTQ laws in Brunei, which owns the property. 

Edmund Munk, Donald Taylor and the leadership of LPI (@YourLPI) are to be supported for their position on this key issue. Though at the Dorchester for 23 years, these policies cannot be tolerated or ignored by the Learning Field. 

3. Knowledge & Learning Tourism Opportunities: I wish there were new apps or models to connect tourists with knowledge about local economies, skills and workplace realities. In addition to visiting castles, museums, canals and arts institutions, it would be great if there were ways for us to visit workplaces to see each region’s approach to skills and employment. I often use my connections on LinkedIn to find local colleagues for awesome conversations. Wish there was a cool app that would connect us for these workplace connections. 

4. Elliott Masie’s Events Ahead: As you can tell, I have been speaking and connecting with learning colleagues around the world in 2019. Here are a few upcoming keynotes and events for Elliott Masie in the coming months: 

- Suzhou, China – May 30th – China Training & Development Conference: Elliott Masie Keynote - “Newer Models of Learning Based on the Shifts in Technology, Business Models and AI”

- Washington, DC: May 20th – ATD Annual Conference: Elliott Masie: Learning TRENDS & Disruptions

- Washington, DC: May 6th - Future Workforce Now Roundtable

- TONY Awards, Radio City Music Hall, NY – June 9th – MASIE Productions

- Philadelphia, PA: June 24th – ISTE National Conference – Elliott Masie: Learning Futures

- Learning 2019 – Elliott Masie Keynote on Monday Morning, Oct 29th, Orlando, Florida

- Watch for New LABS: Broadway & Storytelling, Learning Data Analysis, AI & Machine Learning Briefings, Global Learning and Trips to Ireland, South America, Japan and Canada. 

If groups are interested in scheduling Elliott Masie for a Keynote or Briefing, please send a note to cathy@masie.com 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services:  www.masie.com for Details: 

- Curation & Learning LAB - April 30 to May 2 - Saratoga Springs, NY
- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY
- Membership in The Learning CONSORTIUM 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill (October 27 to 30, Orlando, Florida). The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center. 95 Washington Street, Saratoga Springs, NY 12866

Monday
Apr012019

1017 - Height Matters for OJT, Machine Learning for Machines, Brexit and the LMS

Elliott Masie’s Learning TRENDS - April 1, 2019.
#1,017 Updates on Learning, Business & Technology Since 1997.
58,091 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - April 30 to May 2, Saratoga Springs, NY 

1. Height Matters: On The Job Training Parity?
2. Machines Sent Back for Machine Learning.
3. Brexit: Impact on Learning if UK Splits from Europe? 

1. Height Matters: On The Job Training Parity?  In this era of Big Learning Data, we are starting to see some intriguing trends in items that make a difference in learning and performance outcomes. 

A recent study by graduate students from Toronto compared the effectiveness of On the Job Training assistance, based on a range of characteristics.  One item that popped out was most intriguing: 

“When the heights of the learner and their On The Job Trainer were within 1.5 inches of each other, the speed to competency was the best.  If the learner or their OJT tutor were 2 inches or more different, with one of them being observably taller or shorter than the other, the speed to competency went down.” 

Apparently, the trust factor was the highest when they were almost the same height - and were able to look each other in the eye on a level field.  This applied to the manufacturing, sales and health care fields.  It did not matter what their height was - just that there was almost parity between the learner and OJT provider. 

The study’s researcher advocated that Learning Systems might include the height of both learners and tutors to advocate for parity.  But, I can only imagine Human Resources raising objections.   Hmmmm. 

2. Machines Sent Back for Machine Learning: While Machine Learning is usually focused on computer systems that can learn from the performance of tasks and users, it has sparked a new line of business:  

Machine Learning Schools for Machines 

Many offices have effective machines in their space that work fine, but they pre-date the world of Machine Learning and AI.  For example, your office probably has a printer/copier that is pre-Machine Learning. 

The office equipment could be replaced by a newer and “smarter” version.  Yet, that would not fit well with a more “Green” approach to recycling and extending the use of equipment.  A Machine Learning Enabled Printer would be improving their performance based on daily learning from usage. 

Hence, a coalition of office machine manufacturers have been testing a “Machine Learning for Machines” location.  The older machine is sent back to have a few extra computer chips added to its tech board and to go through a Boot Camp for Machine Learning.   The equipment gets significantly smarter after about 150 hours of high speed simulation and prompting from the Machine Learning algorithm. 

It is an exciting evolution of Machines Enjoying Machine Learning. 

3. Brexit Impact on Learning Systems in UK & Europe: This weekend I was in London and was deluged with news about the Brexit proposal.  Would the UK stay or not stay as part of Europe?  

There is heated debate and high levels of uncertainty about the impact of Brexit.  And, that now extends to the world of LMS and Learning Systems. 

Companies that purchased Europe-wide Licenses for their LMS, LCMS or even Leadership Programs are worried that Brexit will throw a wrench into the fee structure and data sharing arrangements.  

A group of UK Chief Learning Officers is meeting with MP’s in Parliament to craft a Brexit and Learning Waiver.  Ideally, learning programs will be safe, no matter what the outcome of the Brexit debate. 

NOTE:  It is my annual delight to have fun with Learning TRENDS on April 1st.  It is a day to stretch the writing and enjoy a smile with my learning colleagues around the world.  Although I am looking for an online tutor who is 6 Feet 2 Inches Tall, plan on sending my fax machine to Machine Learning School, and hoping that Brexit does freeze the LMS access when I return to London on Saturday.  Feel free to send me an email to emasie@masie.com 

Happy April Fools Day! 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com
Twitter: @emasie  

MASIE Center Seminars, Events and Services: 

- Curation & Learning LAB - April 30 to May 2 - Saratoga Springs, NY
- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY
- Membership in The Learning CONSORTIUM 

Details and Registration: https://www.masie.com 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill  (October 27 to 30, Orlando, Florida).  The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866 

Thursday
Mar282019

1016 - Data and Learning Mindset, Innovations LAB, Headed to Netherlands

Elliott Masie’s Learning TRENDS - March 28, 2019.
#1,016 Updates on Learning, Business & Technology Since 1997.
58,091 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - April 30 to May 2, Saratoga Springs, NY 

1. Learning Data Analytics Mindset
2. Opportunity with Lumina Foundation
3. Learning Innovations LAB Announced
4. Headed to Netherlands 

1. Learning Data Analytics Mindset: I have been focusing on the shifts that we will need in our field as the role of Learning Data Analytics expands and evolves. 

One key element will be creating a “Learning Data Analytics Mindset”.  

Learning and Development colleagues will need to dive deeper into Data and Evidence on every dimension of creating, producing, delivering, assessing and driving learning in a changing organization. 

The Data Analytics Mindset will expand radically from the end-of-program evaluation phase to a wider and more holistic view of Data.   We need to understand the wide spectrum of data that is already being collected by a range of business systems - and to leverage that for design, personalization and context.  And, to bring Data Visualization to the learner at every step of the process.  The learner should be able to see their current skill readiness throughout the learning and transfer stages. 

The Learning Data Analytics Mindset will be even more important as elements of AI and Machine Learning impact the workflow and eventually the learning process.  Stay tuned to the upcoming work of The MASIE Center, as we research and benchmark on Learning Data Analytics. 

2. Opportunity with Lumina Foundation:  We are honored to be working with the Lumina Foundation on projects that impact the future of Talent in the Changing Economy and Workplace.  Recently, they added a new position: 

Strategy Officer for Talent Investments 

This person will help expand Lumina Foundation’s work on building and extending new pathways for skills and credentials for the workplace.  It is a very exciting and impactful Foundation and this is a great opportunity for someone in the Learning and Talent Field. If you or a friend/colleague are interested, please view the details on this position at: https://www.luminafoundation.org/careers-at-lumina/strategy-officer-for-talent-investments 

3. Learning Innovations LAB Announced:  We are pleased to announce a new section of our popular program: 

Learning Innovations LAB
June 18 to 20, 2019 - Saratoga Springs, NY, USA 

This 2 1/2 day program is a high intensity, hands-on exploration of current and emerging innovations in learning.  The LAB sold out when last offered.  Details and registration: http://www.masie.com 

4. Off to Netherlands:  I will be delivering a keynote in the Netherlands next week at the Next Learning event.  Looking forward to connecting with my European Learning Colleagues, as we explore shifts and trends in learning.   

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services: 

- Curation & Learning LAB - April 30 to May 2 - Saratoga Springs, NY
- Learning Innovations LAB - June 18 to 20 - Saratoga Springs, NY
- Membership in The Learning CONSORTIUM 

Details and Registration: https://www.masie.com 

Elliott Masie will be a Featured Keynote Speaker at Learning 2019, now produced by CloserStill (October 27 to 30, Orlando, Florida). The Learning CONSORTIUM will have its annual meeting at Learning 2019.  Information and Registration at http://www.learning2019.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Sunday
Mar102019

1015 - Cuba, Music and Learning; JIBO is a Robot Orphan; Business Drives Ablaze

Elliott Masie’s Learning TRENDS - March 10, 2019.
#1,015 Updates on Learning, Business & Technology Since 1997.
58,079 Readers - www.masie.com - The MASIE Center.
Host: Learning Producer LAB - March 26 to 30 — Saratoga Springs, NY 

Written on a Flight to Cuba! 

1. Cuba, Music and Learning.
2. JIBO My Cute Robot is Cut Off!
3. Learning Producer & Curation LABS Upcoming.
4. Business Changes - Learning Adapts & Focuses.
5. MASIE Productions Theater Update. 

1. Cuba, Music and Learning. I’m writing this Learning TRENDS on a flight from Newark to Havana.  Excited to spend an intensive week in Cuba, exploring Music, Theater and Learning.  I’ll be meeting with some amazing musicians, theater professionals and educators in Cuba.  I will be visiting music studios and theaters and connecting with educators. 

I’ll be posting interviews, perspectives and pictures in a future Learning TRENDS as well as on my LinkedIn account.  If you are in Cuba and would like to connect, please send me an email to emasie@masie.com 

Stay tuned… 

2. JIBO My Cute Robot is Cut Off!  One of the cutest technologies in our Learning LAB became a Robotic Orphan recently.  JIBO is a smart speaker with a unique ability to move and “dance” its circular head in response to user requests.  It had a great visual recognition capability and promised to be a smart robot that could engage a user more emotionally.  There were major news stories about JIBO and it was featured on the cover of TIME as the gadget of the year.  

Then, after more than $70 million dollars of venture investment, they laid off the staff, shut the doors and there are loads of JIBO’s like the one at The MASIE Center that cannot “phone home” to their server. Here is the article about the sad state of a tribe of smart devices suddenly “cut off”.  https://hackaday.com/2019/03/08/uncertain-future-of-orphaned-jibo-robots-presents-opportunities/ 

I wish we had a code of honor that provides an Open Source Future for emerging technologies that lose funding.  Why not have a tribe of JIBO owners gather some hackers together to create a pathway to tomorrow?  Or, provide a way for this smart gadget to take on new technology “Aunts or Uncles” like Amazon Alexa or Google Home? 

3. Learning Producer & Curation LABS Upcoming:  Each month, I am leading a very intensive and experiential LAB for learning colleagues at our Center in Saratoga Springs, NY.  The space is limited and here are the next two LABS: 

- Learning Producer LAB: March 26 to 28, Saratoga Springs.  Eight Spaces Available.
- Curation & Learning LAB: April 30 to May 2, Saratoga Springs.  Filling Rapidly.

Details and registration at http://www.masie.com 

4. Business Changes Drive Learning Changes:  In five of my recent briefings with Chief Learning Officers, it has been intriguing to hear a shift in the learning strategies of their organizations.  

There is less and less talk about new learning technologies or learning systems.  Rather, the focus and conversation is about Learning Changes: 

- The Businesses are Changing.
- The Workplace Formats are Changing.
- The Workforce is Evolving.
- The Data Requirements are Expanding.
- The Career Path and Expectations of Workers are Changing.
- The Pressure for Speed to Hire, Deploy, Shift and Optimize is Severe.
- Therefore, Learning IS, WILL and MUST Change Accordingly. 

Follow the change curves of business more than the intrigue about AI, Machine Learning, AR, Experience Platforms and other important and evolving learning trends. 

The TRENDS that will drive change in our field are the Business Changes. 

5. MASIE Productions Theater Update:  As you may know, we are also producers of a range of Broadway theater.  If you get to NYC in the coming months, please go to The PROM.  It is an amazing and big message show - with music, comedy and stories that will move and delight you.  Let me know if you are heading to The PROM. I would love to meet you if I am in NYC that weekend.   https://theprommusical.com/ 

On to Havana - the people, the food, the music, the theater and their education systems.  

Yours in learning, 

Elliott Masie
Email: emasie@masie.com
Twitter: @emasie

MASIE Center Seminars, Events and Services: 

- Learning Producer LAB - March 26 to 28 - Saratoga Springs, NY
- Curation & Learning LAB - April 30 to May 2 - Saratoga Springs, NY
- Membership in The Learning CONSORTIUM 

Details and Registration: https://www.masie.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Thursday
Jan172019

Learning Producer: ReTooling our Roles

TO: Learning Colleagues
FROM: Elliott Masie, The MASIE Center
RE: Let’s ReTool Our Roles & Skills: Learning Producer LAB

Learners of today and tomorrow require new and evolving skills from learning professionals.  It is time to ‘Retool’ into Learning Producers!

Details and Registration: http://www.masie.com/producer

The skills of instructional design, program creation, content delivery, performance consulting, curation and learning management will continue to be important, but the Learning Producer has a wider set of competencies and capacities including:

  • User Experience
  • Design Thinking Applied to Learning
  • Curation: Content and Context
  • From Social “Learning” to Collaboration
  • Learning EcoSystems
  • Performance,  Workflow and On The Job Learning Support Tools
  • Adding Engagement, Competition and Entertainment to Learning
  • Personalization
  • Learner Centered Content
  • Learning Data Analytics
  • Really Blending Tech and Human Learning Resources
  • Emerging Opportunities of ChatBots and Smart Speakers
  • Brain Science Applied to Learning
  • AI and Machine Learning - Getting Ready!
  • Learning Systems, xAPI, LRS and Knowledge Clouds 
  • Beyond Courses and Classes: New Brands and Formats
  • Lego Designs - Preparing for Content ReUse & BlockChains
  • Building Learning Producers: Skills, Approaches & Careers
  • Global and Diverse Workers as Learners
  • Assessing Learning Innovations: Yes, Maybe or Hype?
  • And more...

Join a small group of global Learning Colleagues in exploring the roles of the Learning Producer.  And, create projects to leverage Learning Producer skills and approaches to enhance the impact of your learning organization.

Space is limited in our New, Experimental and Experiential Learning Producer LAB! 



Thursday
Jan032019

1014 - Ellliott's Learning Radar Screen, The Prom on Good Morning America, Curation and More

Elliott Masie’s Learning TRENDS - January 3, 2019.
#1,014 Updates on Learning, Business & Technology Since 1997.
58,049 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - Jan 29 - 31, 2019 - Saratoga Springs, NY USA. 

1. Elliott’s Learning Radar Screen!
2. Watch The PROM on Good Morning America on Friday Morning.
3. Curation and Innovation: Focus on New Learning LABS. 

1. Elliott’s Learning Radar Screen! Here are “dots” on Elliott’s Learning Radar Screen for 2019.  I track these innovations, technologies, challenges and methodologies.  Some will Soar, Fizzle, Transform or Shock our learning approaches: 

* 5G - As mobile bandwidth gets really really fast, imagine how 5G can change what your worker’s mobile devices could do.  Imagine real time immersive simulations, 360 visualizations, real-time language translations and more.  And, look for internal GPS within the 5G world that would allow micro-guidance as a worker or customer moves through a physical space. 

* AI Creates Personalized Content? - What if our content would adapt, in real-time, based on the finite data suggestions about a specific learner? What if the formats might be selected based on their historical use?  What if content would alter as data about 10,000 learners’ experiences might reshape format, media, length or even content vs. context. 

* Technology for Collaboration Behaviors - We have more and more collaborative environments, including Slack, Teams and Yammer.  But, are we helping to shape the collaborative process and behaviors?  When I used Slack, I drowned in 500 messages a day.  How do we use tech to optimize collaboration? 

These are just 3 of Elliott’s Radar Screen items.  Watch for updates in future Learning TRENDS.  And, feel free to add your suggestions - sending an email to emasie@masie.com 

2. Watch The PROM on Good Morning America on Friday Morning:  MASIE Productions is so proud of our latest Broadway Show, The PROM.  Audiences are loving it and our cast was asked to perform tomorrow (Friday, January 4th on ABC’s Good Morning America at 8:30 AM.)  Check it out.  And, if you are coming to NYC, please contact me. I’d love to meet you at the theater if I am in New York City. 

3. Curation and Innovation - Focus on New Learning LABS:  I am pleased to host two cutting edge Learning LABS at The MASIE Center in Saratoga Springs, NY in the coming months: 

* Curation & Learning LAB:  January 29 to 31, 2019.
* Learning Innovations LAB: February 27 to March 1, 2019. 

Space is limited.  Check out http://www.masie.com for details and registrations. 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie   

MASIE Center Seminars, Events and Services: 

- Curation & Learning LAB - January 29 - 31, 2019 - Saratoga Springs, NY USA
- Learning Innovations LAB - February 27 - March 1, 2019 - Saratoga Springs, NY USA
- Membership in The Learning CONSORTIUM 

Details and Online Registration: https://www.masie.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Tuesday
Nov202018

1013 - Curation, Learnings, Thanksgiving and The Prom

Elliott Masie’s Learning TRENDS - November 20, 2018.
#1,013 Updates on Learning, Business & Technology Since 1997.
58,042 Readers - www.masie.com - The MASIE Center.
Host: Curation & Learning LAB - Jan 29 - 31, 2019 - Saratoga Springs, NY USA. 

Note: Thanksgiving, Learning, Curation & The Prom! 

Dear Learning Colleagues, 

Thanksgiving and Learning Go Together! 

It is a wonderful time for connection, reflection, consideration, great food and appreciation for the opportunities and even challenges of life. 

I wanted to send this note as my own appreciation of the world of Learning!  I am so thankful for almost over 40 years in the field of learning - and my career is only 1/2 done :) 

Personally, I celebrate the rise of innovation in learning.  In fact, our learners are leading and pushing innovation - as they expand and evolve their approaches to curiosity, discovery and information.  Learners outside of work are using technology to connect to people and assets - often at the very moment of need or problem.   Our learners are memorizing less, watching more video, connected to more resources, reaching for more sources of information, desiring more context, asking for more curation to optimize their learning, and making learning a daily or even hourly part of their day - rather than a yearly trip to a classroom. 

We also have major shifts happening in these areas: 

* Learning Roles: From eLearning Designers to Learning Producers.
* Learning Formats: Agile and Reusable Content.
* Technology Frameworks: Learning BlockChain and Experience Focused Systems.
* Learning as Investment in the Workforce: McDonald’s, Discover and Walmart Supporting Frontline Education.
* Curation as a Key Resource for Learning: Optimizing Content, Context and Collaboration.
* Learning Data Analytics: Big and “My” Learning Data.
* Global Learning: Many Voices, Many Languages and International Collaboration.
* AI/Machine Learning and Automation: Reality, Hype and Disruption.
* Leadership Shifting from Promotions to Skills from Day 1.
* Learning Changing with the Changing Workplace, Workforce and Career Model. 

I am SO EXCITED about Learning in the months and years ahead.  

The MASIE Center will be rolling out a range of new LABs, Programs, Research Projects and Collaborations to explore and prepare for the shifts happening in Learning.   

And, our recent Learning 2018 was an amazing collaboration of 1,867 global learning colleagues.  Starting on November 27th, we will provide Curation of the key content, context and conversations from our recent event.  We will send a note in Learning TRENDS with details to access the open video, text, infographics and curated content. 

Also… 

The PROM is on Broadway and in the Macy’s Thanksgiving Day Parade on Thursday: 

MASIE Productions is so proud to be co-producers of The PROM that just opened on Broadway to rave reviews.  Here is a short video clip to share the music and social relevance of this fun show:  https://youtu.be/66UhXFDMlRI 

And, you can watch us on the Macy’s Thanksgiving Day Parade on Thursday morning! 

And… 

The MASIE Center has opened our first Learning LAB for 2019: 

Curation & Learning LAB.
January 29 to 31, 2018 - Saratoga Springs, NY.
Host & Facilitator: Elliott Masie.
Info and Registration: http://www.masie.com/curation 

Our previous Curation & Learning LABS have filled up quickly.  So, please reserve a spot early.  And, we will be adding new content from the world of AI, Machine Learning, Experience Curation and Personalization. 

Finally —- 

Have a wonderful Thanksgiving!  My thoughts and care to our global community of Learning Colleagues! 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com
Twitter: @emasie 

MASIE Center Seminars, Events and Services: 

- Curation & Learning LAB - January 29 - 31, 2019 - Saratoga Springs
- Upcoming LABS:
    - Learning Producer LAB
    - UserExperience and Learning LAB
    - Learning Data Analytics LAB
    - Learning Leadership LAB
   (Dates to be announced in coming weeks)
- Membership in The Learning CONSORTIUM 

Details and Online Registration: https://www.masie.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Tuesday
Oct302018

1012 - Taking the Train to Learning: 28th Year

Elliott Masie’s Learning TRENDS - October 30, 2018.
#1,012 Updates on Learning, Business & Technology Since 1997.
58,037 Readers - www.masie.com - The MASIE Center.
Host: Learning 2018 - Nov 4 to 7 -  Orlando - 1,854 Colleagues Already Registered. 

Special: Taking the Train to Learning: 28th Year 

Every year, I make the journey to Orlando on an Amtrak Train. 

For 28 years, the fun of “Taking the Train to Learning” is one of my fun experiences, as I head to Florida to host several thousand global learning colleagues. 

Why take the train? Sitting and sleeping in the train as America is seen from the window with the rolling and rocking along the tracks is a relaxing and energizing wind up for the role of being the host and curator of Learning 2018. 

There is a wide diversity of passengers on the train. Some who hate to fly (which I actually quite enjoy), some taking a less expensive route across America, some retired and some college students from Europe on a state-by-state journey. 

My trip on the train provides an opportunity to take a look at the changes that have happened in learning over the past 28 years. 

My earliest conference was “Computer Training & Support”. We gathered together the thousands of computer trainers, help desk managers, and tech folks preparing the workforce for a computer-rich workplace.

Then, there was the Y2K wave of prep. Millions of hours were allocated to training the workforce on what might happen when the calendar turned to the year 2,000. 

TechLearn was my next edition of a learning conference. We welcomed the world of eLearning and leveraging the first wave of learning technologies. The conversations were about picking a good “e-authoring tool” and considering if a Learning Management System was needed in the workplace. 

Learning 2018 is the third generation of my learning events. We have moved beyond the “e” conversation to explore a wider set of learning changes - as content, context, collaboration, compliance, tech innovation, and user experience mix with data analytics, AI, learner evolutions, immersive media, and more.  

The train ride allows reflection about how our field is changing, how the technologies are evolving, and how our roles are expanding and flipping. I examine my own excitements, doubts, and confusions about the changing world of learning as the train rolls towards Orlando. 

I have some work to do on the train. I am finalizing some of the interview topics for my time on stage with Former First Lady Laura Bush, Hamilton Actor Leslie Odom, Jr., and Author Dan Pink. Question generation flows nicely as we zoom past the front and back yards of towns along the way. 

So, tonight I’ll be boarding the Silver Star in Raleigh for the trek to Orlando. 

If you are coming to Learning 2018 - www.learning2018.com - I look forward to learning with you after the train ride. And, we will curate key content for Learning TRENDS readers afterwards. 

All Aboard! 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com 
Twitter: @emasie 

MASIE Center Seminars, Events and Services: 

- Learning 2018 - Nov 4 to 7 - Orlando  (Advance Registration Discounts Until October 31)
- Learning LABS at MASIE Center and Beyond - Starting January 2019
- Membership in The Learning CONSORTIUM 

Details and Online Registration: https://www.masie.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Monday
Oct292018

1011 - Terror Events and Focus, VR Data, and Last Minute Registrations Grow

Elliott Masie’s Learning TRENDS - October 29, 2018.
#1,011 Updates on Learning, Business & Technology Since 1997.
58,023 Readers - www.masie.com - The MASIE Center.
Host: Learning 2018 - Nov 4 to 7 -  Orlando - 1,854 Colleagues Already Registered. 

1. Hate Events Stir and Stun Learners.
2. VR and Immersive Data Touching.
3. Last Minute Learning Decisions - People Decide & Act Late :) 

1. Hate Events Stir and Stun Learners: The hateful events in the United States in the last few days impact our learners.  As the bombs were detected in offices in NYC and elsewhere, there were many corporate offices nearby the CNN headquarters or other target sites that had to shut down - often interrupting a class.  

And, when the 11 people were killed in the Pittsburgh Synagogue on Saturday morning, the tears followed from my eyes and people from around the world sent notes of shock, sympathy and being stunned.   A graduate program that was happening in the Northeast changed their focus on Saturday - to deal with the social realities of hate and violence. 

As learning leaders, we should be aware that these and other events of hate have a direct impact on employees as learners.  They interrupt their focus.  They are much more powerful than an agenda or syllabus that is planned.  And, they go to the heart of the need for safe and brave places for work, for our growth and for working through issues and problems. 

Even as I plan the final details of Learning 2018, which starts in 6 days in Orlando, I have been asking what the impact of these events are on the over 1,800 colleagues participating.  In a few ways, they will shape discussions about diversity, inclusion and belonging.  They will form a backdrop of talking about the impact of social networks on community and trust.  And, I am including them in my questions for keynoters. 

Learning and Development has opportunities to be supportive of our employees at times of disruption. 

2. VR and Immersive Data Touching: Imagining wearing a set of VR googles or dealing with Augmented Reality  through a mobile device - except we could be touching and manipulating data and numbers rather than images or objects. 

We are starting to see VR and Immersive Technologies being aimed at our need to touch, analyze, manipulate and have a more 360 view and sense of data.  As we increase our role as Learning Data Analysts, let’s explore the role that these technologies can have in taking a non-traditional approach to illustrating and exploring data! 

3. Last Minute Learning Decisions - People Decide & Act Late :)  Learning and Development professionals must live more and more in the Right Now Moment!  In the busy and changing times of our businesses, colleagues are making or adjusting learning choices to later and later. 

It is amazing to watch registrations for Learning 2018 flow across my screen this morning.  With only 6 days left, some people are just now getting the clearance or making the space in their busy schedules to attend a 3 1/2 day event next week.  It is part of our production design - as we order more manuals, more meals and more seats for an event - knowing that last minute additions and changes will occur.

 It gets wired into our contracts - to allow adjustments in food orders until a few days before.  And, it means that we must be more and more agile in our planning and layouts. 

Don’t get angry when last minute changes happen.  Learning often needs to adjust to the requirements of other elements in the business.  And, be as flexible as possible so that learners who make last minute decisions can have equally great experiences. 

So, for Learning 2018, here is what we are doing: 

* Adding more rooms at the nearby Hilton Hotel, as the block at Disney is all filled with Learning 2018 participants.
* Addeing a free bus to take people from the Hilton to Disney with ease every morning.  Nothing is more frustrating to an attendee to miss the start of the session due to transportation issues.
* Ordering more materials and resources to cover a last minute rush of registrations.
* Adding a Learning TV program for last minute arrivals.
* Video Taping the last day General Session for those that have to rush back.
* Taking care of Extra Food, Tickets to Disney and More - for those that have no time to plan ahead with a last minute decision to come to Orlando. 

If you would like to join us, go to http://www.learning2018.com  There are still a few days left with Early Discounts.  If not, we will share some of the curated content online after the event. 

In any case, Learning Producers need to be ready for Last Minute, Just in Time registrations and changes.  We are agile and we are part of the solution! 

Yours in learning, 

Elliott Masie
Email: emasie@masie.com
Twitter: @emasie

MASIE Center Seminars, Events and Services: 

- Learning 2018 - Nov 4 to 7 - Orlando  (Advance Registration Discounts Until October 31)
- Learning LABS at MASIE Center and Beyond - Starting January 2019
- Membership in The Learning CONSORTIUM 

Details and Online Registration: https://www.masie.com 

Learning TRENDS is produced by The MASIE Center.  95 Washington Street, Saratoga Springs, NY 12866

Wednesday
Oct242018

Experience Design - Optimizing & Planning Intensity!

TO: Learning Colleagues
FROM: Elliott Masie, Publisher, Learning TRENDS
RE: Experience Design: Prepping for Optimizing Learning!

Designing & Producing Experiences for Learning is quite different from developing a course or online module.  In just 12 days, we will have almost 2,000 global learning colleagues in Orlando for Learning 2018 and there will be some intense and engaging Experiences.  I have been traveling around the US in the past few weeks by plane and video to optimize these experiences:

I was off to Pennsylvania to meet with the learning leaders from Allan Myers construction company - who are driving their Construction Equipment simulator to Orlando.  I “drove” several major vehicles and lifted some major virtual boulders on their high tech and physically realistic simulator.  Wow!

Next, Richard Culatta (co-host at Learning 2018) and I flew to Norfolk, VA and met with the six police officers who became YouTube hits when their department did a lip-sync of “Uptown Funk” from Bruno Mars (over 75 million viewers).  They are coming to Learning 2018 to receive our Engagement Award and to fully participate in the event.  We met with them at the SWAT Team school to prep for their visit and Experience:

MIT and The MASIE Learning CONSORTIUM will be doing a real-time research project to study Brain Reactions to Complexity at Learning 2018.  Hundreds of participants will wear brain scan headbands and participate in a real-time experiment - with research results shared on the last day of the event:

Bloomberg is building and offering “Hour of Code” sessions (including one on Monday evening) to provide learning professionals with hands-on experience of doing real visual programming in an exciting 60 minutes.  And, they added a Photo Booth for learners to capture their experience:

Changing the tires on a NASCAR race car as a team requires learning, coordination and timing.  I’ve been working with our Pit Crew training team to prep for their arrival in Orlando as our colleagues suit up and have real time Experiences with tires, power tools and a countdown clock:

Experiences require a different and more hands-on design and production planning.  We invite you and your colleagues to register now for Learning 2018!  We have added more hotel rooms and we are ready for you.  Go to http://www.learning2018.com for details and registration:


Wednesday
Oct172018

100 Page Program Guide for Learning 2018 - All About Learning Changes!

TO: Learning Colleagues
FROM: Elliott Masie, Host & Curator
RE: 100 Page Program Guide for Learning 2018!

View or Download The Learning 2018 Program Guide!

Over 200 Learning Experiences, Sessions and More.  Join 1,800+ Learning Colleagues at Learning 2018 - November 4 to 7 - Orlando, Florida. 

Program Guide: http://www.learning2018.com/guide