Friday
Dec311999
139 - Summer Media Based Learning; Digital Collaboration Factors
December 31, 1999
(Returning from a Johnny Mathis Concert at Saratoga Performing Arts
Center --- He is still hot!)
1. Summer Media Based Learning: Do You Want to Be a Millionaire TV
Experience - Summer television is never a big thing in my house. Mainly
reruns and lots of other outdoor activities to do. Yet, a TV show in the
United States has caught our attention and that of millions of other
viewers. ABC Television has adapted a quiz show concept from a European
show and offered a nightly competition for a prize of One Million United
States Dollars. The show gets it contestants from an automated telephone
call (to a $1.95 cent 900 number) which allows people to answer questions
and qualify for the show. Then, the contestants answer a series of
questions, with the ability to use a few "lifelines" like calling a friend
or taking a poll of the audience.
We are hooked! My wife and I (and our extended family) have become avid
viewers. We compete for answers with each other and the TV contestant.
And, we are engaged in the process. I've gone to the web several times to
understand a question that I got wrong. And, millions of viewers are
following along. Sure, it is about game show fascination that is decades
old. Yet, on another level, there are several elements that we can apply to
our work in the learning world:
- Multiple Formats of Engagement are Used
- Competition Between Players (Learners)
- Providing Multiple Coaching Models (Live Coaches and Peer Resources)
- Value in the Observation Side of a Learning Experience
If you are watching this series, I would be interested in your comments on
how we might apply some of the elements to learning and technology. Send
your comments to million@masie.com Sorry, the prize here is
smaller...mention in a future TechLearn Trends.
2. Learning Phrase Counts - Last 60 Days: Here is a new feature of
TechLearn TRENDS. We will provide monthly "phrase and jargon" checks. Here
are the counts of these phrases from a search of Lexis-Nexis for mentions in
major publications over the past 60 days:
E-Learning: 23
Web Based Training: 113
Application Service Provider: 691
On Line Learning: 233
Distance Learning: 1458
Learning Portals: 23
Chief Learning Officer: 15
3. Digital Collaboration Factors: Yesterday, I facilitated a one hour
dialogue with a group of training and learning executives in the UK. We
used Centra's product to conduct this briefing, focused on Digital
Collaboration. Here were the factors that we discussed as driving
corporate demand for Digital Collaboration:
* Cycle Time: The desire to reduce the cycle time for the distribution of
knowledge throughout the enterprise.
* Globalization: The need to hit every corner of the enterprise at the same
time (from the Mailroom to Remote Offices)
* Live to Stored: The requirement of taking live events and using elements
as the core of stored, asynchronous knowledge offerings.
* Granularization: The reality that many folks only want to participate in
a small chunk of a meeting or event.
* Engagement: The need to get immediate feedback and data from the
organization on proposed actions.
* Knowledge Management: The capacity to capture, treat and deploy knowledge
for strategic objectives.
Our dialogue focused heavily on the need to address the CULTURAL ELEMENTS of
Digital Collaboration, even more than the technological challenges.
Digital Collaboration is the title of a new initiative by The MASIE Center
and ASTD, which will reflect itself in sessions at TechLearn '99 and ASTD's
events in 2000.
4. The Telephone Doctor is Coming to TechLearn '99: We have 1,887 paid
participants for TechLearn '99 --- with a limit of 2,500. If you are
planning on attending, please register ASAP, to avoid being locked out.
Here are some new program elements at TechLearn '99 (Oct 31 to Nov 3, 1999):
* The Telephone Doctor, Nancy Friedman, will present two Featured Sessions
on High Tech Customer Service Nightmares
* Portals, Portals and More Portals: A Dialogue with over 25 Learning
Portal Companies
* Department of Defense's ADL International Panel of NATO Learning Leaders
* Training Hero: Award to Beth Thomas, The Limited, as a Training Hero and
Role Model
* Public Policy and Learning: What About Overtime, Compensation,
Certification in New Learning Models
* Career Advice: What Careers Are Ahead for Us in This Crazy Changing Field
Plus, BEHIND the SCENE Optional Tours of Disney....Visit the tunnels
underneath Disney World to see their processes and approach to customer
service.
Register ASAP On-Line at http://www.techlearn.com
Center --- He is still hot!)
1. Summer Media Based Learning: Do You Want to Be a Millionaire TV
Experience - Summer television is never a big thing in my house. Mainly
reruns and lots of other outdoor activities to do. Yet, a TV show in the
United States has caught our attention and that of millions of other
viewers. ABC Television has adapted a quiz show concept from a European
show and offered a nightly competition for a prize of One Million United
States Dollars. The show gets it contestants from an automated telephone
call (to a $1.95 cent 900 number) which allows people to answer questions
and qualify for the show. Then, the contestants answer a series of
questions, with the ability to use a few "lifelines" like calling a friend
or taking a poll of the audience.
We are hooked! My wife and I (and our extended family) have become avid
viewers. We compete for answers with each other and the TV contestant.
And, we are engaged in the process. I've gone to the web several times to
understand a question that I got wrong. And, millions of viewers are
following along. Sure, it is about game show fascination that is decades
old. Yet, on another level, there are several elements that we can apply to
our work in the learning world:
- Multiple Formats of Engagement are Used
- Competition Between Players (Learners)
- Providing Multiple Coaching Models (Live Coaches and Peer Resources)
- Value in the Observation Side of a Learning Experience
If you are watching this series, I would be interested in your comments on
how we might apply some of the elements to learning and technology. Send
your comments to million@masie.com Sorry, the prize here is
smaller...mention in a future TechLearn Trends.
2. Learning Phrase Counts - Last 60 Days: Here is a new feature of
TechLearn TRENDS. We will provide monthly "phrase and jargon" checks. Here
are the counts of these phrases from a search of Lexis-Nexis for mentions in
major publications over the past 60 days:
E-Learning: 23
Web Based Training: 113
Application Service Provider: 691
On Line Learning: 233
Distance Learning: 1458
Learning Portals: 23
Chief Learning Officer: 15
3. Digital Collaboration Factors: Yesterday, I facilitated a one hour
dialogue with a group of training and learning executives in the UK. We
used Centra's product to conduct this briefing, focused on Digital
Collaboration. Here were the factors that we discussed as driving
corporate demand for Digital Collaboration:
* Cycle Time: The desire to reduce the cycle time for the distribution of
knowledge throughout the enterprise.
* Globalization: The need to hit every corner of the enterprise at the same
time (from the Mailroom to Remote Offices)
* Live to Stored: The requirement of taking live events and using elements
as the core of stored, asynchronous knowledge offerings.
* Granularization: The reality that many folks only want to participate in
a small chunk of a meeting or event.
* Engagement: The need to get immediate feedback and data from the
organization on proposed actions.
* Knowledge Management: The capacity to capture, treat and deploy knowledge
for strategic objectives.
Our dialogue focused heavily on the need to address the CULTURAL ELEMENTS of
Digital Collaboration, even more than the technological challenges.
Digital Collaboration is the title of a new initiative by The MASIE Center
and ASTD, which will reflect itself in sessions at TechLearn '99 and ASTD's
events in 2000.
4. The Telephone Doctor is Coming to TechLearn '99: We have 1,887 paid
participants for TechLearn '99 --- with a limit of 2,500. If you are
planning on attending, please register ASAP, to avoid being locked out.
Here are some new program elements at TechLearn '99 (Oct 31 to Nov 3, 1999):
* The Telephone Doctor, Nancy Friedman, will present two Featured Sessions
on High Tech Customer Service Nightmares
* Portals, Portals and More Portals: A Dialogue with over 25 Learning
Portal Companies
* Department of Defense's ADL International Panel of NATO Learning Leaders
* Training Hero: Award to Beth Thomas, The Limited, as a Training Hero and
Role Model
* Public Policy and Learning: What About Overtime, Compensation,
Certification in New Learning Models
* Career Advice: What Careers Are Ahead for Us in This Crazy Changing Field
Plus, BEHIND the SCENE Optional Tours of Disney....Visit the tunnels
underneath Disney World to see their processes and approach to customer
service.
Register ASAP On-Line at http://www.techlearn.com
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