Tuesday
Feb222000
161 - Web Usage at Work Soars and Worries Managers
February 22, 2000
1. Web Usage at Work Soars and Worries Managers: Much to the chagrin of
many managers and supervisors, people are spending more time surfing the
Internet at work than they are at home, mainly because home Web connection
speeds pale in comparison to the faster connections that companies give
their employees. During January, at-work Internet users spent an average of 21 hours on the Web, more than double the amount of time at-home users were online, according to Nielsen/NetRatings, a Web measurement service from Nielsen Media Research Inc. and NetRatings Inc.
The new monthly survey found that although the active Internet audience size on the job was less than half that at home - 30.6 million users at work versus 77 million at home - working people went online an average of 41 times a day, dramatically higher than the average 18 sessions at home. "Web users are taking advantage of the fast Internet connections within the workplace to communicate and obtain information more efficiently," said Allen Weiner, vice president of analytical services at NetRatings.
"While there may be less people overall using the Internet at work compared
to the home, those who utilize the medium in the workplace are spending more time on it because of its easy accessibility and its high bandwidth," Weiner said. In addition, NetRatings found that finance, news and electronics sites are more popular to at-home surfers, with finance sites reaching 31.1 percent more users at work than from home.
Among the leaders in the online finance category were Marketwatch.com Inc.,
Intuit Inc.'s Quicken.com, Time Warner Inc's CNNfn.com and E+Trade.com.
Accessing music sites such as Napster.com is causing some corporate internet pipes to clog. Watch for additional corporate monitoring and selective site restriction as this trends continues.
2 e-Learning 2000 Europe in Dublin by The MASIE Center: We are pleased to
announce a new international event sponsored by The MASIE Center this
summer:
-e-Learning 2000 Europe - Dublin, Ireland - July 10 and 11th \
If you are located in Europe, or would like to take a work/play vacation in
Ireland, check out the preview site for this new MASIE event: Go to
http://www.masie.com/dublin/
3. Learning Quotation: Submitted by Maureen Laparo of Pershing
The mediocre teacher tells.
The good teacher explains.
The superior teacher demonstrates.
The great teacher inspires.
---- William Arthur Ward
Other MASIE Center Offerings:
* Subscribe to our Research Based Monthly Newsletter: Learning Decisions -
Only $195 www.learningdecisions.com
* Industry Event for Vendors, Suppliers and Investors in e-Learning: The
Business of e-Learning & On-Line Learning: Seattle, WA - March 27 and 28th.
www.masie.com Space is limited.
* e-Learning Briefing: Implementing Learning and Technology: Washington,
DC - April 13 and 14: www.masie.com for info.
many managers and supervisors, people are spending more time surfing the
Internet at work than they are at home, mainly because home Web connection
speeds pale in comparison to the faster connections that companies give
their employees. During January, at-work Internet users spent an average of 21 hours on the Web, more than double the amount of time at-home users were online, according to Nielsen/NetRatings, a Web measurement service from Nielsen Media Research Inc. and NetRatings Inc.
The new monthly survey found that although the active Internet audience size on the job was less than half that at home - 30.6 million users at work versus 77 million at home - working people went online an average of 41 times a day, dramatically higher than the average 18 sessions at home. "Web users are taking advantage of the fast Internet connections within the workplace to communicate and obtain information more efficiently," said Allen Weiner, vice president of analytical services at NetRatings.
"While there may be less people overall using the Internet at work compared
to the home, those who utilize the medium in the workplace are spending more time on it because of its easy accessibility and its high bandwidth," Weiner said. In addition, NetRatings found that finance, news and electronics sites are more popular to at-home surfers, with finance sites reaching 31.1 percent more users at work than from home.
Among the leaders in the online finance category were Marketwatch.com Inc.,
Intuit Inc.'s Quicken.com, Time Warner Inc's CNNfn.com and E+Trade.com.
Accessing music sites such as Napster.com is causing some corporate internet pipes to clog. Watch for additional corporate monitoring and selective site restriction as this trends continues.
2 e-Learning 2000 Europe in Dublin by The MASIE Center: We are pleased to
announce a new international event sponsored by The MASIE Center this
summer:
-e-Learning 2000 Europe - Dublin, Ireland - July 10 and 11th \
If you are located in Europe, or would like to take a work/play vacation in
Ireland, check out the preview site for this new MASIE event: Go to
http://www.masie.com/dublin/
3. Learning Quotation: Submitted by Maureen Laparo of Pershing
The mediocre teacher tells.
The good teacher explains.
The superior teacher demonstrates.
The great teacher inspires.
---- William Arthur Ward
Other MASIE Center Offerings:
* Subscribe to our Research Based Monthly Newsletter: Learning Decisions -
Only $195 www.learningdecisions.com
* Industry Event for Vendors, Suppliers and Investors in e-Learning: The
Business of e-Learning & On-Line Learning: Seattle, WA - March 27 and 28th.
www.masie.com Space is limited.
* e-Learning Briefing: Implementing Learning and Technology: Washington,
DC - April 13 and 14: www.masie.com for info.
Reader Comments