176 - Results of Key Issues in e-Learning Survey; Report on e-Learning Intellectual Property Issues; New e-Learning Industry Report from Morgan Keenan

1. Results of Key Issues in e-Learning Survey: Our June 2000 research
entitled, "What Do We Know About e-Learning?" looked at the current
knowledge levels and information needs of organizations on the road to
e-learning. There were 2,066 responses from learning and training professionals.

When we asked people to indicate their organization's GREATEST and MOST
PRESSING e-learning knowledge gaps, they indicated the following:

TOP 5 KNOWLEDGE GAPS
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RANK#

1 Measuring the effectiveness of e-learning-instructional and ROI
2 Improving organizational acceptance of e-learning through marketing, promotion, and communication
3 Effective organization-wide e-learning strategies
4 Designing the e-learning experience (the instructional aspects)
5 Integrating on-line and classroom-based programs

The survey also asked people to rank their organization's level of knowledge
in 14 different e-learning areas. They indicated having the most knowledge about:

INDICATED A HIGH LEVEL OF KNOWLEDGE % of Respondents

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How to deliver training on-line (the technical aspects). . 25.1%

What are the necessary skills the training department needs to implement e-learning?. . 22.4%

How to design the e-learning experience (the instructional aspects)?. .22.5%

What are the costs associated with e-learning?. .. 19.5%

These results will form the basis of targeting a slice of sessions at
TechLearn 2000 (www.techlearn.com) The complete results, analysis and
commentary by The MASIE Center, was distributed to all Learning Decisions
Interactive Newsletter subscribers. If you would like to subscribe, just go
to www.learningdecisions.com.

2. Report on e-Learning Intellectual Property Issues: Judy Brown, a member
of our e-Learning CONSORTIUM, shared this recent report with us. Pew
Symposia on Learning and Technology, Who Owns On-Line Courses and Course
Materials: Intellectual Property Policies for a New Learning Environment
Check it out at: http://www.center.rpi.edu/PewSym/mono2.html

3. New e-Learning Industry Report from Morgan Keenan: If you are looking
at tracking the e-Learning Industry from the new product and investment
side, there is a recent report called "e-Learning: The Engine of the
Knowledge Economy" written by Morgan Keenan. (You will need Adobe Acrobat
Reader to access this pdf file) Go to: www.masie.com/report9/

4. TechLearn 2000 + World e-Learning CONGRESS to Present RFP Forums: One of
the innovative features at TechLearn 2000 will be a series of RFP Forums.
We will ask real buyers to provide The MASIE Center with actual RFP's for
major e-Learning Projects. An example might be: Buying a Learning
Management System or Building an e-Learning New Hire Orientation. We will
send these to vendors and suppliers around the world. The results (without
prices) will be posted for all TechLearn attendees and we will host an open
dialogue between the RFP author and some of the RFP responders at TechLearn.
This will allow you to "look over the shoulder" of major organizations are
they consider how to approach e-Learning implementation. We are looking for
a few additional RFPs.

NOTE: If you are interested in having your RFP responded
to in the October-November timeframe, please send me a quick note to
emasie@masie.com. We will post these on our site in mid-September for all
vendors to consider. If you have not signed up for TechLearn 2000 + The
World e-Learning CONGRESS (Nov 12 to 15, 2000 in Orlando, Florida), go to
http://www.techlearn.com Join over 1,104 colleagues already registered for
this unique event that I host each year.