Tuesday
Sep262000
185 - Three e-Learning Positioning Mistakes; A Virtual Day at a Trade Show; e-Learning and e-Collaboration in Olympics
September 26, 2000
1. Three e-Learning Positioning Mistakes: There are several key mistakes
that organizations are making in "positioning" or articulating their
e-Learning activities:
* Disconnection from Current Training Activities: Way too many e-Learning
plans seem to ignore the great work that trainers and training organizations
have done in the last several. To listen to some of the e-Learning
statements, our organizations have never really done a great job of building
worker skills and have ignored the bulk of the workforce. Do not step on
the accomplishments of current training activities.... position e-Learning
as a major new initiative that EXTENDS the impact of learning and training
activities.
* Over promising: e-Learning expectations need to be calibrated. Do not
over promise. Don't predict that 1/2 of all training will be done at the
desktop in 2 years.. you will probably never get there. Instead, shape
expectations so that you can exceed and impress.
* Cheaper: While there will be some changes in the cost structure for
e-Learning, so not start with a promise of a major reduction in training
expenditures. There are significant ramp up costs and you may want to shift
expenses...from travel to development.
2. A Virtual Day at a Trade Show: Today, as I write this edition of TRENDS,
I am experimenting with a new activity: working a Trade Show Booth by Video.
For the entire day, I will be in the MASIE Center booth at the Lakewood OLLO
event in Denver. My staff are on-site but I am in my office, connected by
video-conference to do "booth duty". Folks that I know from the industry
are stopping by, asking questions and I am in the office, relaxing and
sleeping in my own bed tonight. Cool!
3. e-Learning and e-Collaboration in Olympics: We have received five press
releases from companies that are using e-Learning activities in conjunction
with their work at the current Olympics. Employee training is being
conducted for groups like Carlson Marketing, via e-Learning formats.
One area that has really sprung into digital life this Olympics is the use
of the Digital Collaboration tools. The Olympic Village has several
Internet Cafes where the athletes can build their own web pages, conduct
internet video calls and keep in touch with family and friends form afar. A
colleague at the State Department reported that the Cuban Delegation has
been one of the most active users of the Net facilities, exploring a world
that has not been open to them in their home countries.
4. Allison Rossett Featured at TechLearn 2000: We are proud to announce an
addition to our TechLearn 2000 faculty. Allison Rossett, one of the leading
thinkers on learning and instructional design will be at TechLearn (Nov 12
to 15, 2000 in Orlando, Florida) representing ISPI (one of our co-hosts) and
presenting a "mega-session" described below:
An Irreverent Tour of Web Training Wonders and Worries by Allison Rossett.
There are many promises associated with new media and learning. Works
better. Costs less. Pleases more. Teaches more. Assures consistency. And no
travel costs to boot. What training professional wouldn't be intrigued? What
executive wouldn't be ecstatic? While there are some very good reasons to be
joyful about web training and information support, there are also occasions
to pause and ponder. In this session we'll make a case in both directions,
examining examples that illustrate both the wonders and worries associated
with web learning and performance support. The point is to temper enthusiasm
with reason in order to establish programs that boost the hope and not the
hype associated with web learning.
To register for TechLearn 2000, go to http://www.techlearn.com
that organizations are making in "positioning" or articulating their
e-Learning activities:
* Disconnection from Current Training Activities: Way too many e-Learning
plans seem to ignore the great work that trainers and training organizations
have done in the last several. To listen to some of the e-Learning
statements, our organizations have never really done a great job of building
worker skills and have ignored the bulk of the workforce. Do not step on
the accomplishments of current training activities.... position e-Learning
as a major new initiative that EXTENDS the impact of learning and training
activities.
* Over promising: e-Learning expectations need to be calibrated. Do not
over promise. Don't predict that 1/2 of all training will be done at the
desktop in 2 years.. you will probably never get there. Instead, shape
expectations so that you can exceed and impress.
* Cheaper: While there will be some changes in the cost structure for
e-Learning, so not start with a promise of a major reduction in training
expenditures. There are significant ramp up costs and you may want to shift
expenses...from travel to development.
2. A Virtual Day at a Trade Show: Today, as I write this edition of TRENDS,
I am experimenting with a new activity: working a Trade Show Booth by Video.
For the entire day, I will be in the MASIE Center booth at the Lakewood OLLO
event in Denver. My staff are on-site but I am in my office, connected by
video-conference to do "booth duty". Folks that I know from the industry
are stopping by, asking questions and I am in the office, relaxing and
sleeping in my own bed tonight. Cool!
3. e-Learning and e-Collaboration in Olympics: We have received five press
releases from companies that are using e-Learning activities in conjunction
with their work at the current Olympics. Employee training is being
conducted for groups like Carlson Marketing, via e-Learning formats.
One area that has really sprung into digital life this Olympics is the use
of the Digital Collaboration tools. The Olympic Village has several
Internet Cafes where the athletes can build their own web pages, conduct
internet video calls and keep in touch with family and friends form afar. A
colleague at the State Department reported that the Cuban Delegation has
been one of the most active users of the Net facilities, exploring a world
that has not been open to them in their home countries.
4. Allison Rossett Featured at TechLearn 2000: We are proud to announce an
addition to our TechLearn 2000 faculty. Allison Rossett, one of the leading
thinkers on learning and instructional design will be at TechLearn (Nov 12
to 15, 2000 in Orlando, Florida) representing ISPI (one of our co-hosts) and
presenting a "mega-session" described below:
An Irreverent Tour of Web Training Wonders and Worries by Allison Rossett.
There are many promises associated with new media and learning. Works
better. Costs less. Pleases more. Teaches more. Assures consistency. And no
travel costs to boot. What training professional wouldn't be intrigued? What
executive wouldn't be ecstatic? While there are some very good reasons to be
joyful about web training and information support, there are also occasions
to pause and ponder. In this session we'll make a case in both directions,
examining examples that illustrate both the wonders and worries associated
with web learning and performance support. The point is to temper enthusiasm
with reason in order to establish programs that boost the hope and not the
hype associated with web learning.
To register for TechLearn 2000, go to http://www.techlearn.com
Reader Comments