867 - Learning Marketing Engine, Thermal Camera in iPhone?
March 6, 2015 Learning TRENDS by Elliott Masie - March 7, 2015.
#867 - Updates on Learning, Business & Technology.
56,830 Readers - www.masie.com - twitter: emasie - The MASIE Center.
Host: Gamification & Learning LAB - May in Saratoga Springs!
1. LMS as a Learning Marketing Engine?
2. Small Tech: Thermal Camera Add-On.
3. Gamification & Learning LAB and Learning Strategies LAB!
1. LMS as a Learning Marketing Engine? How well does your Learning Management System market learning opportunities, requirements and alternatives to your colleagues?
That’s a key question in The MASIE Center’s efforts to craft out the next set of dimensions and capabilities of an LMS. Consider how retailers (from major chains to local stores) are using marketing engines to strategically touch and try to motivate customers. From targeted and personalized emails to creative uses of social media and social networks, retailers are building models of how, when and in what format to touch their customers. So, let’s imagine the LMS as a Learning Marketing Engine. Imagine if the LMS of the near future would:
* Build a Personalization Profile of each learner.
* Craft an optimized schedule for touching each learner with learning activity reminders, notifications and even compliance-driven warnings.
* Allow learners to adjust their Profiles to indicate their choices for method and style of LMS reach outs. For example, for a critical warning they may want a text message.
* Leverage the Social Networks within an organization to indicate what peer colleagues are choosing for a learning activity.
* Monitor and map learner responses to LMS offers. For example, I may want more video options and my colleague may want text-based eLearning modules.
* Try split group testing of diverse marketing messages against registration, attendance and even performance/transfer.
* Utilize short coming attractions or even 6 second intro videos to preview and promote learning activities.
Many of these capabilities are already embedded in Consumer Marketing Engines. We would love to see the rise of more sophisticated and agile Learning Marketing Engines in future LMSs. Our Learning CONSORTIUM is meeting in early April to brainstorm and define next generation Learning Management Systems. We will share the output of that dialogue with Learning TRENDS colleagues. In the meantime, I’d love to hear your thoughts about the role of a Learning Marketing Engine in a time of greater learning personalization. Send me a note to emasie@masie.com
2. Small Tech - Thermal Camera Add-On: I am using the term “Small Tech” to highlight technology that may be purchased by the employees themselves or even by a business unit - rather than an enterprise wide tech system. These will increasingly be “Add-On’s” to mobile devices like smart phones or tablets. The next wave of innovations for the learning technology space will increasingly be represented in the Small Tech area.
This week, we are experimenting with a cool device called the “Seek Thermal Camera”. It fits into the bottom of my iPhone and turns it into a sophisticated Thermal Sensing Camera. I can point it at objects, people or areas and get instant color-based and temperature-indicated thermal pictures. These can be viewed as real-time views, stills or videos.
It was fun to use the Seek device at the opening rehearsal of a MASIE Productions musical, American in Paris. We could see the varied temperatures of the parts of the Palace Theater. And, it was fascinating to take a thermal picture of our ballet dancers - with different temperature readings from legs or arms - after a dance number.
But, how might it be used in workplaces? It might be used in a grocery store to quickly see the temperature of displayed food. It could be used in a manufacturing setting to look at variable temperatures of materials.
Yet, the most fascinating element is the role of the Small Tech “Add-On”. For about $250, my smartphone is transformed into a very sophisticated device that could provide data and feedback for a specific performance arena. Watch for more of these as (excuse the pun) Digital Watches are rolled out from Apple and others in the next 8 weeks. Details on the Seek Thermal Camera are online at http://www.thermal.com
3. Gamification & Learning LAB and Learning Strategies LAB! There are spaces available in two new MASIE LABs for Learning Professionals in Saratoga Springs, NY:
- Learning Strategies LAB - March 25 to 27.
- Gamification & Learning LAB - May 4 to 6.
Details at http://www.masie.com
Yours in learning,
Elliott Masie
Chair, The Learning CONSORTIUM
MASIE Center Seminars, Events and Services:
- Membership in The Learning CONSORTIUM
- Learning Strategies LAB - With Doug Lynch and Elliott Masie - March 25 to 27 - Saratoga Springs, NY.
- Gamification & Learning LAB - Led by Elliott Masie - May 4 to 6 - Saratoga Springs, NY.
- Learning 2015 - Nov 1 to 4 - Orlando, Florida.
Upcoming:
- MOOCs and Corporate Learning Summit.
Info and Registration: http://www.masie.com - twitter: emasie