877 - Thumb Scrolling Content?; Gamification and Learning
May 22, 2015 Learning TRENDS by Elliott Masie - May 22, 2015.
#877 - Updates on Learning, Business & Technology.
56,928 Readers - www.masie.com - twitter: emasie - The MASIE Center.
Host: Gamification & Learning LAB - Saratoga Springs - June 2015
1. Thumb Scrolling Content?
2. “Hello Stay Interviews, Goodbye Talent Loss”
3. Gamification & Learning LAB - 9 Spaces Open.
1. Thumb Scrolling Content?: Here is a bit of “homework” for TRENDS readers. Watch how your friends and colleagues move through content on their mobile phones over the next few days.
You will probably see “Thumb Scrolling” as they use swipes of their thumb in apps like Facebook and email to rapidly glance, scan and move forward through content and publications.
There is a shift in programming, with a tilt towards “Mobile First”, to embrace the rapid glance/scroll with a thumb (or even 2 thumbs) to rapidly scan large (and expanding) universes of content.
I am watching 3 people sitting on the train near me as I write this article, and each is scrolling through loads of Facebook pictures, posts and comments at a rate of 20 or more posts per minute. And, one of them used the same process to scroll through loads of email.
I do the same in many mobile apps: hyper-scrolling and rapidly selecting just a few for more in-depth content or clicking through.
It seems to work for social content, but I have some questions about the “thumb scroll” applied to deeper learning content items at the workplace. Do our learners get an overly superficial glance at content, or is it part of the personalization of the learning process? Is the learner the designer and thumb scrolls to just those items that are “hot” or “key”?
Looking at the usability data for “mobile first” sites reveals a significantly lower level of “click through”. In other words, users glance and scan - and rarely drill down deeper. Good news from a scan perspective; perhaps bad news from a retained and processed learning content perspective.
I would love to ask Learning TRENDS readers to observe and consider the shifts in how users navigate content on their mobile devices. Share some of your thoughts about how that might impact learning. Send me a note to emasie@masie.com I’ll share a summary of our content perspectives in 2 weeks.
2. “Hello Stay Interviews, Goodbye Talent Loss”: One of our featured keynoters at Learning 2015, Beverly Kaye, has just published an awesome book that addresses the opportunity to retain great talent through high levels of engagement with their managers. I would strongly recommend this book for Learning, Development and HR leaders. Check out “Hello Stay Interviews, Goodbye Talent Loss”, available at http://tinyurl.com/kkt4hlv.
3. Gamification & Learning LAB - 9 Spaces Open: Our second Gamification & Learning LAB has only 9 spaces available and will be held at the MASIE Center Learning LAB in Saratoga Springs, NY from June 23 to 25.
This is a very high engagement, drill-down look at how Gamification, Games, Engagement and Game Elements are being leveraged as part of workplace and customer learning in major organizations around the world. Led by Elliott Masie with video interviews of key Gamification resources, including Karl Kapp, this is a unique, vendor-neutral exploration of Gamification and Learning.
Our first LAB sold out with a waiting list, so please check it out at http://www.masie.com and register ASAP.
Yours in learning,
Elliott Masie
Host, Learning 2015
MASIE Center Seminars, Events and Services:
- Membership in The Learning CONSORTIUM
- Learning Directions - Dallas, Seattle, Chicago and NYC in June.
- Gamification & Learning LAB - Led by Elliott Masie - June 23-25 - Saratoga Springs, NY.
- Learning 2015 - Nov 1-4 - Orlando, Florida.
Info and Registration: http://www.masie.com - twitter: emasie