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10 - Knowledge Management: Get Ready for This Phrase!; I-Candy - Possible Intranet Advertising Device for Learning!

1) Knowledge Management: Get Ready for This Phrase! In 1998, there will be at least a dozen new buzzwords. One phrase that WILL impact training and learning professionals is Knowledge Management. This phrase is now on the lips and organizational charts of the big six accounting and consulting companies, as well as key players like IBM and EDS.

Knowledge Management is the strategic efforts of an organization to improve individual and departmental capture and use of knowledge. It spans the technological efforts (eg. groupware, enterprise data warehousing), the staff development efforts (training, mentoring), the organizational development efforts (benchmarking, best practice capture) and innovative approaches to capturing key information from staff and customers.

Training departments are going to be targeted by Knowledge Management task forces. This may or may not be friendly fire! The question that will be asked is how you are enhancing the intellectual capital of the enterprise. And, how your training efforts can be leveraged for a wider knowledge management efforts.

To bone up on Knowledge Management, here is a great list of web sites:

2) I-Candy - Possible Intranet Advertising Device for Learning! On-Line Learning will borrow many of its new techniques from the world of on-line advertising. Both fields share a common goal, to engage the user, to capture their attention, to convey information and to stimulate an action (in one instance buying, in the other learning.) I-Candy may be the next implementation.

Developed using Shockwave, these are interactive icons (ads) that give the user an interactive experience, without sending them to another site. Advertisers are realizing that people may not want to leave a site but are open to simulation and messaging from a small icon. These I-Candy icons can even be interactive games that engage the user for a few moments.

I can imagine an organization developing an I-Candy icon that would pop up and provide an instance of learning reinforcement or even a pop quiz on an area of competence. Watch for these in the next six months.

3) Hosting Sites Needed for TechLearn LIVE! on April 1, 1998. The MASIE Center is seeking host sites for our global free conference on technology and learning, TechLearn LIVE! If you have a conference room with satellite downlink (or even videoconference capacity), consider hosting TechLearn LlVE! in your area. The time is 12 Noon to 3 PM Eastern Time. We will provide you with all of the materials to help facilitate a local gathering of professionals exploring the TechLearn challenges. If you are interested, please send an email to

4) URL Added for Book: Here is the address for the book we mentioned in the last TechTrends: TechnoStress: Coping with Technology @ Work @Home and @Play: Information on on-line ordering available at

There still a few seats available in our January 1998 session: The Road to On-Line Learning LAB & Seminar to be held in Saratoga Springs, New York on January 12 and 13th. See for details.

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