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Thursday
Feb051998

20 - Microsoft Releases Seminar Online; Training Demand Survey - Preliminary Results; Business Marketplace of Learning Expanding Rapidly!

Dear Readers: This issue contains the results of our most recent 3 Minute Survey. We want to turn these around rapidly, so today you'll get the first level analysis...more to follow next week. Next week we'll be meeting with the learning leaders at the White House, Pentagon and CIA. I'll write a perspective on the D.C. technology learning push in the near future.
Yours in learning, Elliott

1. Microsoft Releases Seminar Online...New On-Line Learning Program. Microsoft has a new and exciting FREE set of on-line learning seminars, that are now in public beta. We interviewed Brad Brunell, Group Manager for Seminar Online and Distance Learning. This is a powerful use of the internet to deliver rapid and multi-media learning. Check out our Early Glance at http://www.masie.com/glance2.htm

2. Training Demand Survey - Preliminary Results! Over 700 organizations world-wide have responded to our recent 3 Minute Survey on Demand for Training and Learning. Notice that the largest increase in demand is for
On-Line Learning and CBT...while at the same time demand for Classroom Training is also on the rise. Here is the first set of data:

Based on 700+ Responses from Organizations

In 1998 what are the changes (if any) in demand for these types of learning activities in your organization:

Demand for On-Line Learning Programs (delivered via intranet or internet through browsers):
INCREASE: Large (30%); Moderate (27%); Small (23%)
DECREASE: Large (0%); Moderate (0%); Small (1%)
NO CHANGE: 7%
NO DEMAND: 7%
NOT APPLICABLE: 4%

Demand for CBT (Disk or CD ROM Based)
INCREASE: Large (21%); Moderate (33%); Small (21%)
DECREASE: Large (1%); Moderate (1%); Small (1%)
NO CHANGE: 12%
NO DEMAND: 6%
NOT APPLICABLE: 4%

Demand for Classroom Training:
INCREASE: Large (18%); Moderate (27%); Small (16%)
DECREASE: Large (2%); Moderate (9%); Small (9%)
NO CHANGE: 9%
NO DEMAND: 1%
NOT APPLICABLE: 1%

Books:
INCREASE: Large (8%); Moderate (23%); Small (24%)
DECREASE: Large (1%); Moderate (2%); Small (4%)
NO CHANGE: 32%
NO DEMAND: 7%
NOT APPLICABLE: 6%

Video:
INCREASE: Large (3%); Moderate (18%); Small (19%)
DECREASE: Large (2%); Moderate (5%); Small (4%)
NO CHANGE: 14%
NO DEMAND: 15%

Coaching:
INCREASE: Large (18%); Moderate (26%); Small (22%)
DECREASE: Large (0%); Moderate (1%); Small (1%)
NO CHANGE: 24%
NO DEMAND: 7%

(We will issue further analysis, broken down by country and size of organization in the near future. You can still add your company's data by going to http://www.masie.com/survey/ )

3. Business Marketplace of Learning Expanding Rapidly! The learning marketplace and the business of on-line learning is expanding rapidly. As the above survey indicates there is great demand and enormous confusion in the marketplace as a flurry of new opportunities and services are launched. We will be addressing these issues at The Busine$$ of On-Line Learning: The 3rd Annual On-Line Learning Conference to be held in Seattle, Washington on March 30 and 31st. There are only 103 spaces left for this event. Check it out at http://www.masie.com/business

Reminder: If you would like to participate in Friday or next Wednesday's free telephone call about TechLearn '98 just go to http://www.techlearn.com to reserve a line.

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