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Mar192004

276 - Self-Service Trends and Learning; Sarbanes-Oxley Act: e-Learning for Boards

TRENDS by Elliott Masie - March 17, 2004
#276 - Updates on Learning, eLearning and Training
47,215 Readers - The MASIE Center - www.masie.com

1. Self-Service Trends and Learning
2. Sarbanes-Oxley Act: e-Learning for Boards
3. Washington/Baltimore e-Learning Briefing

1. Self-Service Trends and Learning: Everyday, the reach of Self-Service
grows dramatically. Self-Service is not a phrase we hear a lot about in
learning and training circles, but it is a critical change in how many
functions are occurring in both business and personal arenas.

For example, yesterday when I checked into the airport in Dallas, I was
greeted by a bank of Self-Service kiosks. Swiped my credit card and
within seconds was offered the ability to fly on an earlier flight, for
the slight fee of $25 dollars. (Which I took). A few seconds later, I was
offered an upgrade to first class for $125 (Which I declined). I was
checked-in, upsold and processed and I loved it!

Self-Service interactions are expanding within organizations as employees
are using the web for almost every HR interaction. Self-Service
interactions are expanding in the retail world, from do-it-yourself
scanning at the grocery stores to on-line ordering of books. And, with
the growth of RFID radio tags, we will see a whole new wave of
Self-Service expand in the years ahead.

Self-Service acceptance also has huge implications for the role of
e-Learning. We will see mini-modules built into Self-Service to deliver
just-in-time content and context. (eg. Explain to Elliott the rules for
changing flights for a minimal fee). It also conditions the workforce
towards the web as a knowledge, collaboration and transactional vehicle.

Start a dialogue within your own organization about the extent and
intensity of Self-Service. It is a great launching pad for a rich
discussion about e-Learning.

2. Sarbanes-Oxley Act - e-Learning for Boards: As a member of several
Boards of Directors, I have become all to familiar with the Sarbanes-Oxley
Act, which defines new rules for governance, transparency and
accountability. In the past few months, The MASIE Center is hearing from
more and more corporations who are deploying e-Learning tools and programs
to address Sarbanes-Oxley related topics:

* Corporate Board of Directors are being briefing and "tested" on
governance issues using virtual classroom tools.
* e-Learning Briefings on Provisions of Sarbanes-Oxley are being developed
by internal and third party content providers to teach Board and Executive
staff the new provisions.
* Board meetings are being documented and logged at a much richer level,
often using collaborative tools.
* Ethics courses and seminars are popping up in Board training.
* Communities of Practice for Board Members in industries are growing to
provide peer coaching on these issues.

It is the first time in my career that I have seen widespread educational
efforts aimed at Board Members and a great opportunity to give them
personal experiences with the tools of e-Learning. I would love to hear
about similar programs from TRENDS readers. Send me a note to
emasie@masie.com

3. Washington/Baltimore e-Learning Briefing: I am pleased to offer one of
our popular One Day Briefings on e-Learning in Baltimore, Maryland on
Monday, April 19th. There are still spaces available and special
discounts for our government colleagues in the D.C. area. Information and
registration at http://www.masie.com

Upcoming MASIE Center Events: http://www.masie.com

e-Learning Hispanica (Miami) June 22-23 (e-Learning for Spanish Speaking
Learners)
* e-Learning Briefing (Baltimore) April 19 (1 Day Update)
* VidCon 2004 Update (Baltimore) April 20 (1 Day Briefing on Video
Conferencing)
* e-Learning SKILLS LAB (Saratoga Springs) May 24-26 (Hands-On Seminar and
Skills Retreat at The MASIE Center)

Information & Registration: http://www.masie.com

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