786 - 40% of Webinar Folks Are No-Shows; Procter & Gamble Learning Honored
August 22, 2013 Learning TRENDS by Elliott Masie - August 22, 2013.
#786 - Updates on Learning, Business & Technology.
56,159 Readers - www.masie.com - twitter: emasie - The MASIE Center.
Host: Learning 2013 - Nov 3 to 6 - Orlando, Florida - www.learning2013.com
1. The Magic 40% Figure on Webinar No-Shows :)
2. Procter & Gamble’s Learning Honored.
1. The Magic 40% Figure on Webinar No-Shows :) There are some unspoken trends in every field. In the world of webinars, it is the 40% No-Show Predictor. Almost every organization reports that AT LEAST 40% of the people who register or reserve time for a one-hour webinar will become no-shows of the live event. This may change if it is more of a management meeting or there are real consequences for non-attendance. But, in most situations, if 100 people reserve a space, expect about 40% or more to become no-shows. Some of the reasons may be:
* If the event is streamable, many choose to view/listen to that at a more convenient time.
* Some love the fast forward options of a non-live version.
* Stuff Happens! Daily business realities conflict with the scheduled webinar.
* “I Won’t Be Missed” - many workers feel webinars are more and more optional.
* “It is Too Long!” - there are many 12-minute topics that get stretched to 60 minutes.
And, there may be other reasons. I’d love to hear from Learning TRENDS readers about this number in their organization. Send me a note about your own experience with the Webinar “No Show Rate” and I’ll summarize them into a non-attributable summary next week. Send it to emasie@masie.com
2. Procter & Gamble’s Learning Honored: We are honored to present the Learning 2013 Spotlight Award to Procter & Gamble and Ann Schulte, their Global Learning & Development Leader.
P&G is a 176 year old corporation and the learning team is engaged in a learning transformation.
“Ann Schulte from Procter and Gamble will be discussing how she and her team are driving the innovation necessary to build successful leaders over the course of a career. Ann has been involved with transforming P&G’s global curriculum, rebranding learning in a build-from-within culture, and engaging both learners, and leaders as teachers, with new methods and technologies.”
Details at: http://www.learning2013.com/blog/item/spotlightpg.html
Yours in learning,
Elliott Masie
Host, Learning 2013
email: emasie@masie.com
twitter: @emasie
MASIE Center Seminars, Events and Services:
* Learning 2013 - November 2013 - Orlando, Florida.
* Membership in The Learning CONSORTIUM
Info and Registration: http://www.masie.com - twitter: emasie