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737 - The Fading "e'" in e-Learning; Good Morning America and Midtown Men

Learning TRENDS by Elliott Masie - August 15, 2012.
#737 - Updates on Learning, Business & Technology.
55,788 Readers - - twitter: emasie - The MASIE Center.
Host, Learning 2012 - Oct 21 to 24, Orlando, FL -

1. Watch The Midtown Men on Good Morning America on Thursday!
2. The “e” in e-Learning, Vanishing?

1. Watch The Midtown Men on Good Morning America on Thursday! Exciting news. Thursday morning on ABC’s Good Morning America, our friends from the original Jersey Boys cast, The Midtown Men, will be performing.  And, The Midtown Men will be entertaining at our Learning 2012 party. Check them out at

2. The “e” in e-Learning, Vanishing? One of my habits it to look for shifts in the language of learning. What terms are organizations using more, using differently or even dropping? 

Lately, The MASIE Center has noticed a marked DECREASE in the use of “e” in e-Learning. Here are some indicators that we are tracking:

* Fewer “e”-Learning positions in organizations. As we analyze several databases of learning professionals in the United States, we are seeing more than a 20% decrease in the number of titles that have e-Learning included.  e-Learning Developers are now more likely to be called Learning Developers or Designers. Even in the world of external consultants or designers, there are fewer pure e-Learning job roles.
* Fewer organizations are labeling their digital learning programs or modules as e-Learning. We see a slight increase in the use of “online”, a decrease in the use of “virtual” and many are just labeling them as Learning or Training programs, with reference to the delivery being via webinar, distributed or on their learning portal.
* Webinars are growing but not referenced as e-Learning. In fact, almost all of the more engaged, social or collaborative learning formats have drifted away from using the term e-Learning as their primary category.
* Video Segments, ala Knowledge You-Tube elements, are growing in popularity and are rarely called e-Learning.
* “User Supplied Content” is rarely called e-Learning, though it is more often than not in digital format.
* Mixed and Blended Learning is also using the phrase e-Leaning less frequently.
* Mobile and Device friendly learning programs are more likely to refer to the mobility platform rather than e-Learning.
* In many organizations, e-Learning has become associated with compliance-based, required “check-off” programs. Some learners may like the time flexibility for the online program but many do not associate e-Learning with performance outcomes.

Interestingly, terms like e-commerce and e-business have morphed as the e is dropped. When I order a book on Amazon, I don’t talk about it as an e-commerce experience. I just order it.

Let’s assume that all learning - as we go forward - will use a MIX of on-demand and live content, context and collaboration. Some will be highly designed and some will be real-time. Some will be digitally connected and some will be face-to-face. At Learning 2012, we will be chatting about the changing language of learning. From career paths to college programs to labeling our learning offerings, it is time to shift the use of the “e” as electronic and instead understand the embedded “e” in Learning to mean:

* Everywhere.
* Everyone.
* Evolving.
* Effective.
* Efficient.
* Every time.
* Embedded.
* Engaging.

Yours in learning,

Elliott Masie

MASIE Center Seminars, Events and Services:
* Learning 2012 - Oct 21 - 24, 2012 - Orlando, Florida.
* Membership in The Learning CONSORTIUM
Info and Registration: - twitter: emasie