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936 - Experience and Program Guide Published, Learning Producer Title

Learning TRENDS by Elliott Masie - September 29, 2016.
#936 - Updates on Learning, Business & Technology.
57,577 Readers - - twitter: emasie - The MASIE Center.
Host: Learning 2016, Oct 23 to 26, Orlando - 1,503 Colleagues Registered 

1. Program & Experiences Guide for Learning 2016 Published!
2. Learning Producer vs. Instructional Designer Title. 

Special: Program & Experiences Guide for Learning 2016 Published! 

It is my great honor to announce that the Program & Experience Guide for Learning 2016 is now online for your viewing.  We have assembled over 200 focused and interactive sessions, discussions, benchmarking activities and experiences for the participants of Learning 2016, to be held in Orlando, Florida from Oct 23 to 26.  

View or Download: 

There are now over 1,500 global learning colleagues registered.  We just added an additional block of hotel rooms and the Early Discount Rate is still available.  Thanks to the team at The MASIE Center for curating and assembling our 2016 program. 

2. Learning Producer vs. Instructional Designer Title: Yesterday, I led a class for the Doctoral Program focused on Learning at the University of Pennsylvania and Wharton in Philadelphia.  One of the robust conversations was focused on what we call learning professionals who are creating courses and activities. 

I am deeply asserting that we stop using the JOB TITLE of Instructional Designer! 

Instructional Design is a key skill and competency and we should be proud of that skillset.  But, let’s not make it our job title. 

Instructional Designers rarely get promoted to other roles, either in Learning & Development or in the wider organization.  Instructional Designers are often paid less and have a more constricted career pathway.  And, Instructional Designers are rarely credited with having deep business skills. 

We have been advocating for the title of “Learning Producer”.  Borrowing on my work with Broadway Theater, the word Producer has a wider set of role options and stronger career leverage. 

The Learning Producer may also have design skills.  But, a Learning Producer may increasingly leverage internal or external design resources and partnerships. A Learning Producer can be more focused on the business outcomes, the User Experience and on mixing and blending the Learning Panorama of options for learners and managers. 

Spend some time thinking about the titles in the L&D world. I would like to advocate the phrase switch from Instructional Designer (very course- and school-like branding) to Learning Producer. 

Yours in Learning, 

Elliott Masie 

Twitter: emasie 

MASIE Center Seminars, Events and Services:

- Membership in The Learning CONSORTIUM.
- Learning 2016 - October 23 to 26 - Orlando, Florida. 

Info and Registration: